Sr. Director, Brand Strategy

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you. 

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

We are seeking a visionary and inspirational Head of Brand Strategy to join the team that is the beating heart of the ServiceNow movement, and to help us take our brand to new heights. We are seeking a dynamic leader to steer our brand strategy and drive the company towards a future where our brand is as influential as our industry-leading technology.

What You Will Get To Do:

• Brand Strategy Development & Leadership: Develop and help to implement a comprehensive long-term brand framework and strategy that aligns with our business objectives, and successfully positions as we continue our expansion beyond IT and into/across the full enterprise.
• Brand Evangelist. Help to educate our entire company on the importance of brand and what makes for an iconic brand. What does a great brand look like, why it has huge impact in driving business results, and how every person, every interaction, every email, every handshake is part of creating our brand. 
• Outside-In Perspective: Bring insights and understanding from the real world back to the stakeholders at ServiceNow, and help our organization better understand our audiences (C-suite, developers, BU leads, employees, etc.) and the market to inform more impactful and relevant marketing.
• Cross-Functional Collaboration: Partner with stakeholders and agency partners to craft strategies for various programs, teams, etc. – all of which will tie back to our larger brand strategy; helping to ensure a cohesive and consistent brand presence that drives our organization forward.
• Creative Inspiration: Deliver insight-rich briefs that will inspire creative teams (both internally and externally) to develop impactful and breakthrough work that will build our brand and propel our business.
• Brand Performance. Establish a vision and measurement strategy that evaluates and assesses various aspects of our brand’s performance, and the impact of the initiatives and investment that we put into market. Leverage a range of sources (industry data, brand health data, etc.) to make the ongoing case for brand – the academic case for “why brand” as well as demonstrating the efficacy of the work we’re doing with our brand efforts and investment.
• Naming. Oversee our naming practice: optimizing our naming strategy and processes, and working with stakeholders to name our growing portfolio of programs and products/solutions.

Qualifications

To be successful in this role you have:

• 15+ years of experience in brand strategy, including time spent working for/at a company in the B2B Technology space.
• Demonstrated ability to simplify – boiling vast amounts of information down to simple, insightful nuggets that teams can action and build great creative and communications around.
• Firm believer in the power of brand to attract and activate audiences, to drive awareness and consideration, and positively impact the business.
• Experience working with creative groups (either in-house or at agencies) and an ability to craft insight-rich strategies and briefs that will inform great crea