Commercial Marketing Manager – Digital Channel (Fiber)

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Be Part of the Team Powering T-Mobile’s Digital Growth

We’re looking for a Commercial Marketing Manager – Digital Channel (Fiber) to lead the strategy, performance, and growth of our broadband digital sales experiences. In this role, you’ll drive how customers discover, shop, and buy through Web, T-Life, and Digital Affiliate channels — helping T-Mobile bring Fiber and Fixed Wireless Access to more homes than ever.

You’ll be the connective force across teams — from Product and BI to Enablement and Retail — building seamless omni-channel experiences and driving measurable results. If you’re passionate about data-driven marketing, digital commerce, and leading cross-functional impact, this is the role for you.

This is a hybrid work environment with three days in the office.

What You’ll Do

• Own the digital roadmap for broadband channels (Web, T-Life, Affiliates), ensuring alignment and parity across the portfolio.
• Lead digital-first sales experiences and continuously optimize performance in partnership with Postpaid and Prepaid Channel Managers.
• Collaborate across teams — Enablement, BI, and Product — to launch new digital capabilities and system enhancements.
• Track and optimize KPIs including traffic, CPL, CPGA, attach, and conversion to improve funnel performance.
• Bridge digital and retail, ensuring an integrated, customer-first experience across all sales touchpoints.
• Drive go-to-market readiness for new offers, promotions, and digital capabilities.

What You Bring

• Deep understanding of digital commerce ecosystems, including assisted and unassisted sales models.
• Strong analytical skills with experience in Adobe Analytics, Tableau, and Power BI.
• Proven success leading digital channel or go-to-market strategies in a matrixed environment.
• Exceptional collaboration and influence skills across cross-functional teams.
• Ability to translate data into actionable insights and executive-level storytelling.
• A strategic mindset with discipline in prioritization and flawless execution.

You’ll Thrive Here If…

• You love digging into data to uncover opportunities and trends.
• You get energy from collaborating across teams and moving big initiatives forward.
• You’re passionate about building frictionless digital experiences that convert.
• You balance long-term vision with short-term performance wins.

Qualifications

Required:

• 4+ years of experience in digital sales, channel management, or eCommerce performance roles.
• Hands-on experience with Adobe Analytics, Tableau, and Power BI.
• Strong understanding of conversion funnels and customer journey optimization.
• Excellent communication and stakeholder management skills.

Preferred:

• Experience in telecom, broadband, or subscription-based industries.
• Knowledge of digital retail integration (BOPIS, T-Life, assisted conversion).
• Familiarity with Fiber and FWA products and channel operations.

What Success Looks Like

• Growth in digital contribution to broadband activations (Fiber and FWA).
• A unified, high-performing digital experience across channels.
• Clear, actionable insights shared with leadership to drive decisions.
• Strong partnerships that speed execution and remove friction.
• Recognition as the digital lead for T-Mobile’s broadband commercial team.

Why T-Mobile

At T-Mobile, we’re changing the way the world connects — and we’re doing it fast. You’ll join a team that values innovation, collaboration, and performance. Here, your ideas have impact, your work moves the business forward, and your growth never stops.

• At least 18 years of age
• Legally authorized to work in the United States

Base Pay Range: $84,200 - $151,900

Corporate Bonus Target: 15%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as wo