Web Marketing Manager

The mabl team is on a mission to build the easiest low-code test automation solution on the market. We’re enabling everyone from global enterprises to fast-growing startups to integrate application testing into their development pipelines and harness test data to improve product quality by making fast, powerful test automation possible for everyone, regardless of coding experience. 
We recently raised our $40M Series C round of funding, providing us long-term financial stability. While we are growing quickly, we also believe strongly in the value of culture (e.g. 94% of our employees rated mabl favorably in terms of work/life balance!).
To continue delivering on this mission, we’re looking for people to join our team of leaders, experts, innovators, and community builders. Our core values: drive, authenticity, support, and insight, are the foundation of our culture and a key part of what it means to be a mabler. We practice transparency, embrace collaboration, and lead with empathy while encouraging each other to bring our best selves to work.
Why We Need You:As mabl focuses on scaling its GoToMarket Organization, we are seeking a passionate and inspired Web Marketing Manager to join our Marketing team. In this role, you are responsible for the ongoing strategy, operations, and maintenance of our website. We know there’s no such thing as a “perfect" candidate, so we encourage you to apply even if you don’t meet 100% of the requirements. We believe in fostering an environment with a diversity of perspectives that allows everyone to thrive.

What You'll Do:

• Define, monitor, and optimize our website efficiency KPIs, with focus on engagement, sales and lifetime value. Communicate progress and results through meaningful reporting.
• Own the end-to-end website optimization roadmap, including prioritization, requirements gathering, and implementation.
• Understand the marketing channels driving site traffic and work with the marketing team to develop the shortest paths to conversion.
• Evolve and manage the operations of critical areas of our website, such as landing pages, homepage updates, blog, in partnership with Go-to-Market teams. Ensure that site pages are updated as needed.
• Help improve self-service capabilities for website management and enable marketing teams to create dynamic and personalized marketing journeys and experiences.
• Ensure that the website is properly coded for digital campaign attribution and tag management.
• Collaborate seamlessly with cross-functional teams to ensure our brand message echoes coherently across every communication channel.
• Manage our visual assets – logos, images, and design elements – to create an effective, distinct and memorable digital presence across all platforms for our employee brand to paint a consistent brand picture.
• Be a catalyst in brainstorming sessions, driving inventive ideas for brand engagement and promotion.

About You:

• 3+ years in Site Management/Optimization
• Extensive knowledge of website management and optimization tools (Hubspot CMS, AB testing, Google Analytics, etc)
• Proficiency in HTML, CSS, and JavaScript
• Demonstrated experience with website design and UX
• Experience with process mapping and process improvements
• A passion for improving customer experience and happiness
• A track record of successfully drafting and executing plans and programs
• Ability to handle ambiguity, adapt to change, and solve problems
• Rigor for influencing decision-makers and owners through thoughtful and deliberate consensus-building, led by data analysis and best practices
• Outstanding communication skills
• Strong analytic, strategic, and innovative thinking as well as customer empathy
• Effective project management skills
• BA or comparable work experience
• Nice to haves: Adobe Creative Cloud/Photoshop
• Bonus if you have digital operations and/or demand skills, as well as technical content and writing skills

Working at mabl-We embrace hybrid and remote work across the US and around the world! We have 100+ mablers spread across the world in 6 countries, 4 continents, and 18 states.-We bring everyone together annually to foster lasting personal relationships and encourage mablers to visit our Boston office whenever possible.- Our Diversity, Equity, and Inclusion committee has grown from a team of six to over 30 mablers, who drive budgeted initiatives across all facets of the company. This includes recruiting, onboarding, education, and celebrations.- We're proud to have won 11 awards since 2021 recognizing our product, culture, and extreme focus on customer satisfaction. -