Senior Vice President, FP&A

About Pure Fishing
Pure Fishing is the world’s largest fishing tackle company, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®, PENN®, Shakespeare®, Ugly Stik®, Plano®, and many more. We’re passionate about delivering high quality products for every kind of angler—from weekend hobbyists to tournament pros.


Senior Vice President, FP&A

Role Overview

• Highly visible and critical leadership role overseeing a high-impact finance function that influences every aspect of the business, from commercial strategy to manufacturing performance.
• Serves as a key enterprise finance leader on a collaborative, transparent, and data-driven executive team.
• Partners closely with Sales, Marketing, Product, Operations, and Supply Chain to align financial goals with operational capabilities and long-term strategic objectives.
• Directly drives company growth and operational success by shaping major strategic decisions, including product innovation, network optimization, supply chain strategy, and organizational transformation.
• Newly created role designed as a CFO succession opportunity, offering significant development and executive exposure. Will gain experience preparing the company for a future strategic transaction, contributing meaningfully to enterprise readiness.

Key Responsibilities

Strategic Financial Leadership
• Lead the enterprise-wide financial planning, budgeting, and forecasting processes with full visibility across Commercial, Supply Chain, and Manufacturing.
• Provide strategic insights on revenue, margin, cost structure, demand trends, and operational performance to executive leadership and the Board.
• Develop and maintain KPIs that measure commercial effectiveness and manufacturing health such as cost per unit, labor efficiency, yield, throughput, and inventory performance.
• Drive long-range financial planning that integrates market demand, product strategy, and manufacturing capacity.

Commercial Finance & Business Partnering
• Serve as a strategic finance partner to Sales, Marketing, and Product teams.
• Perform financial modeling, scenario planning, and ROI evaluations for new products, market expansion, and customer initiatives.
• Optimize profitability through pricing architecture, discount frameworks, customer segmentation, and product mix analysis.
• Assess risks and opportunities related to demand planning, sales pipeline, manufacturing constraints, and inventory strategy

Operational & Performance Management
• Oversee FP&A support for global manufacturing operations, including plant financials, cost accounting, and production variance analysis.
• Partner with Operations leadership to evaluate capital investments, automation, network optimization, and supply-chain transformation.
• Drive continuous improvement in enterprise reporting, forecasting tools, analytics capabilities, and financial automation.
• Lead monthly and quarterly performance reviews with clear, actionable recommendations to improve operational efficiency and profitability.

Leadership & Team Development
• Build, lead, and elevate a high-performing global FP&A and Operational Finance organization.
• Foster a culture of analytical excellence, cross-functional collaboration, and strategic thinking.
• Develop and mentor finance leaders capable of supporting a complex, manufacturing-driven global enterprise.

Pivotal Experience & Expertise

Finance Leadership Experience
• 15+ years of progressive FP&A, Operational Finance, or Corporate Finance experience, including senior executive leadership in a public or private equity backed company. Brings experience with financial modeling, analytics, forecasting tools, and business intelligence programs. MBA or CPA preferred.

Business Partnership
• Strong executive presence with the ability to influence, communicate, and drive outcomes at all levels, including the Board. Brings the financial acumen, gravitas and pace to thrive with a supportive sponsor.

Industry Experience
• Experience working for a complex manufacturing business with a multi-site footprint is required. Brings a strong understanding of plant financials, standard costing, BOM analysis, supply chain finance, and operational performance metrics.

Scale and Complexity
• Experience within a global company of comparable size and scale, either in revenue, market cap and/or headcount.

Leadership Capabilities
• Shapes Strategy: Sees ahead and clearly focuses on the “big picture” to anticipate future trends; can articulate possibilities and create competitive break-through plans and strategies.
• Drive for Results: An execution-oriented growth-driver that continuously improves and