Director, Digital Marketing Analytics

CMI Media Group is a leading marketing and advertising agency committed to delivering exceptional analytics and insights services to our clients. We are seeking a strategic and experienced Director, Digital Marketing Analytics to join our dynamic team. This role will play a pivotal part in overseeing the strategic alignment of measurement and analysis plans, leading a team, and driving innovation in the field.  

Primary Responsibilities:    

• Oversee the strategic business alignment of measurement/analytics on behalf of clients
• Execute, manage, and deliver best-in-class measurement to inform media buying and planning that pushes innovation, improves efficiency, and meets KPIs (Key Performance Indicators) to drive business impact 
• Provide analytical leadership in cross-channel measurement and clearly explain complex ideas to various audiences 
• Utilize data to drive media performance by informing media plans and optimization strategies 
• Take lead on analytics focused initiatives and act as a subject matter experience for assigned clients 
• Develop solid relationships with cross-functional CMI Media Group teams and client business partners  
•  Partner with Analytics leadership to develop and refine the strategic and analytical services roadmap 
•  Manage, mentor, and develop direct reports to grow them to the next level in their career
• Help team members organize and plan the work (project management), prioritize based on needs, monitor productivity.

 Qualifications:  

• 7+ years of analytics experience with 5+ years' experience managing team(s), preferably in the marketing/media analytics space 
• Bachelor’s degree in marketing, statistics, mathematics, economics, psychology, or a relevant field. Master's degree a plus
• Strong team player and interpersonal skills with proven ability to work with cross-functional teams 
•  Strong presenter with persuasive communication skills and ability to confidently discuss results with all levels 
• High level of comfort with data combined with proven analytics optimization experience 
• Experience with digital campaign measurement and optimization. Direct experience with online direct marketing or online media performance analysis.
• Strong organizational and project management skills. Experience managing and coordinating multiple projects across internal teams.
• Strategic, analytical, and creative thinker who can drive detail-oriented execution with excellence.
• Experience and / or education in Pharma a plus. Experience working within agency a plus