Employee Activation Manager

Employee Activation Manager

Boston, MA

Wellist | Full-time, 5 days per week onsite across multiple hospital locations; local travel required

Why This Role Matters

Most employers invest millions of dollars in benefits, wellbeing programs, and support resources. Most employees never use them.

At Wellist, we exist to close that gap.

We help employees navigate life's challenges—from caregiving and childcare to financial stress, mental health, and complex healthcare needs. But resources only create value when people actually use them.

As an Employee Activation Manager, you will be responsible for driving adoption of Wellist across a major healthcare system. Your success will directly influence whether employees access the support available to them and whether our client realizes meaningful value from their investment.

This is a high-impact, highly visible role with clear accountability for enrollment, engagement, and activation outcomes.

About Wellist

At Wellist, we believe people perform at their best when they have the support they need outside of work.

Our platform connects employees to personalized resources that help them navigate life's challenges and improve overall wellbeing. We partner with leading employers and healthcare organizations to increase awareness, utilization, and impact of the benefits and resources available to their workforce.

As we continue to grow, we're looking for exceptional people who combine empathy, influence, and execution to help employees take action when it matters most.

The Opportunity

We are entering an exciting phase of growth through a strategic partnership with one of the largest healthcare systems in Massachusetts.

This is not a traditional program management role and it is not a desk job.

You will spend the majority of your time onsite across multiple hospital locations, building relationships, engaging employees, partnering with leaders, and driving measurable activation outcomes.

You will serve as the face of Wellist within the organization while also acting as a strategic partner responsible for improving enrollment, adoption, and long-term engagement.

Success in this role requires a unique combination of relationship-building, influence, presentation skills, data-driven decision making, and operational execution.

What You'll Own

Drive Employee Enrollment and Activation

Outcome: Employees actively enroll in and engage with Wellist

• Develop and execute activation plans across assigned hospital locations
• Engage employees directly through events, rounding, presentations, and onsite outreach
• Convert awareness into action by helping employees enroll and engage in real time
• Identify barriers to adoption and implement solutions that improve activation rates
• Consistently achieve enrollment and engagement goals

Build Stakeholder Partnerships

Outcome: Leaders actively champion Wellist across their teams

• Build relationships with managers, directors, HR partners, and operational leaders
• Create referral pathways that drive sustained employee engagement
• Equip leaders with tools, messaging, and best practices to increase awareness and adoption
• Become a trusted advisor on employee activation strategies

Present Results and Drive Accountability

Outcome: Continuous improvement in enrollment and engagement performance

• Track activation performance across sites and employee populations
• Analyze enrollment trends and identify opportunities for growth
• Present results, insights, and recommendations to client stakeholders and Wellist leadership
• Use data to continuously improve activation strategies and outcomes

Deliver an Exceptional Employee Experience

Outcome: Employees view Wellist as a trusted resource

• Build trust quickly through empathetic and professional interactions
• Help employees navigate available resources with confidence and clarity
• Ensure every interaction reflects Wellist's commitment to improving employee wellbeing

How You'll Be Measured

Performance in this role is visible, measurable, and meaningful. Key success metrics include:

• Employee enrollment rate
• Employee engagement and utilization
• Referral-driven enrollment growth
• Site-level activation performance
• Stakeholder engagement and advocacy
• Client satisfaction and perceived value

What Success Looks Like

First 90 Days

• Complete activation training a