Sr Acquisition Manager, Owned Media

<h2><strong>Who We Are</strong></h2> <p>The Farmer’s Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We’re starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers’ doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future.<br><br>To date, The Farmer’s Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.</p> <p>#LongLiveDogs</p> <h2><strong>What We Stand For and Where You’ll Come In</strong></h2> <p>We're looking for a Senior Manager, Owned Channels to own the technical architecture and strategic execution of how The Farmer's Dog converts leads into first-time customers through first-party owned channels. This is a hands-on leadership role sitting inside our Acquisition function where you'll set the direction for our email, SMS, direct mail, push notification, and referral programs while maintaining deep technical fluency across the platforms, data pipelines, and segmentation models that power them.</p> <p>Reporting into the Director of Retention Strategy &amp; Lifecycle, you'll establish the operational objectives and work plans for the owned channels team, delegate and hold the team accountable to results, and regularly interface with senior and executive stakeholders to translate channel performance into business-level decision-making. You'll own the full stack, from CDP event schema design and Jinja/HTML template governance to holdout testing methodology and blended CAC reporting, and lead a team of specialists executing across each channel.</p> <p>You're the right person for this role if you think in systems, move between strategic planning and technical execution without friction, and have a proven track record of using first-party data to drive measurable acquisition outcomes.</p> <p><strong>One Team:</strong> We don’t think of ourselves as “Acquisition Marketers”, “Engineers”, “Data Analysts”, or “Product Managers”. Beyond denoting skill sets and areas of expertise, we don’t think departments matter. We’d rather align ourselves to the goals we’re working to achieve and make sure we have necessary subject