Director/Manager, Marketing

Biobot is looking for an experienced and passionate marketer to join our team. We’re a high-growth startup looking to accelerate our expansion within the healthcare industries. We’re looking for someone with a strong background in healthcare or life sciences, with prior roles on marketing teams at biotech, pharmaceutical, payer or provider focused technology and analytics companies or similar. In this role, you will be laser focused on pipeline growth and facilitating customer acquisition, overseeing all paid with strong connection to owned and organic marketing channels. The scope of the role requires an in-depth knowledge of the healthcare ecosystem and a history of creating compelling product and lead generation content (including one pagers, slide decks, eBooks, case studies, etc). You’ll also be familiar with omnichannel marketing approaches and leveraging a variety of campaign channels (paid search, paid social media, content syndication, and marketing automation platforms) to achieve results. An advanced knowledge of account-based marketing techniques and platforms is desirable. If you like working in a fast-paced environment that trusts subject matter experts, inspired by the power of wastewater-based epidemiology, and passionate about driving results then this role is for you.
Day-to-day is a mix of hands-on digital marketing execution and high-level strategic planning. You will oversee three areas of focus – digital performance marketing (search (paid and organic), paid social, programmatic, lead generation campaigns etc.), account-based marketing, and marketing data and analytics.
You will be a self-starter that can identify opportunities and execute on seeing them to fruition. And you’ll be a key cross-functional collaborator that connects the dots between sales, product, and SMEs to generate powerful content that converts and supports the sales process. 

Essential Duties and Responsibilities (What you will be doing):

• Plan and develop compelling content pieces that align to strategic goals for education/awareness, lead generation, and lead nurture (ie. case studies, ROI calculators, white papers, slide decks).
• Support the sales, executive, and product teams broadly with content creation and distribution. 
• Plan and execute on all paid and direct digital marketing channels, to deliver highly optimized digital marketing programs, all to achieve aggressive annual targets.
• Deliver detailed and actionable insights and strategic recommendations, allowing the sales and business development teams to clearly understand what tactics and strategies are driving pipeline growth.
• Plan, manage and optimize the marketing budget to ensure that we are driving an efficient spend and maximize our investments. Work with the team on budget pacing and allocation across all channels, remaining flexible and pivoting to the best performing channels.
• Design & execute 1:1, 1:few, and broad-based marketing initiatives to meet pipeline requirements of varied account segments.
• Manage the website, performing regular updates as needed (wordpress).
• Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes.
• Be the face and the voice of the marketing team, presenting strategy and insights up to the executive level of the organization, ensuring our senior leadership has an informed view on how we’re supporting the business.

Education and/or Work Experience Requirements (What you need to succeed):

• 7-10 years of progressive digital marketing experience.
• Experience in the healthcare, biotech, life sciences industry, knowledge of industry events and conferences.
• Demonstrated experience in key digital marketing channels such as paid search, paid social, SEO, email, content syndication, webinars, etc.
• Proven track record of developing exceptional content that delivers measurable results through digital marketing efforts.
• Experience with targeting, segmentation, and list acquisition to build prospect lists for demand gen campaigns.
• Hands-on MarTech stack management experience (HubSpot, Salesforce, ZoomInfo, other technologies to host and distribute content).
• Experience defining and implementing a test and learn strategy, A/B testing and taking learnings and scaling up what drives performance and results.
• Extremely collaborative and engaging, drawing on different teams and resources to get the job done all the while building consensus among multiple stakeholders.
• Excellent analytical skills with the ability to translate complex data into straightforward and actionable recommendations.
• Proven leadership with a strong team-work orientation and the ability to work in a constantly changing and evolving organization.
• Previous experience managing external vendors and consult