Assistant Director for Digital Engagement and Marketing

If you have any questions about the position or our application process, reach out to us at recruiting-u@smith.edu.

Alumnae Relations & Development

Job Description

Job Summary

Working within the Alumnae Relations and Development department, the Assistant Director of Digital Engagement and Marketing develops and implements digital strategies that engage alums and donors. Under the supervision of the Director of Alumnae and Donor Communications, this role strategizes and defines the intersection of overall marketing strategies and existing digital platforms. This role oversees two Communication Coordinators responsible for the bulk of the department’s digital and print communication production, ensuring effective calendaring, project management, fundraising campaigns, Pardot journeys, segmentation, accessibility and more. The Assistant Director will provide analysis on the effectiveness of various campaigns and tools and make suggestions for strategy changes. To be successful, the Assistant Director must be comfortable working in a fast-paced, team-oriented environment with strong attention to detail and experience with digital marketing campaigns, social media and data analysis.

Take appropriate actions to support a diverse workforce and participate in the college's efforts to create a respectful, inclusive and welcoming work environment.    

Essential Functions

Digital Strategy & Analytics (55%)

The Assistant Director of Digital Engagement and Marketing will have an understanding of digital marketing best practices and knowledge of emerging trends in digital marketing, especially when it comes to email marketing, cross-channel strategies, segmentation strategies and accessibility. They will also develop a deep understanding of the Smith College toolkit and its capabilities in order to advise and direct the most effective use of college resources. They will support their team in producing digital marketing efforts aimed at increasing alums awareness, affinity and engagement across the digital landscape (email, social, web). Maintain master calendar for all email communications, manage email requests and schedule emails for colleagues in Alumnae Relations and Development. Use Smith’s style guide and visual identity toolkit to copyedit and proofread content, and ensure that all messages meet visual communication and brand standards as well as Smith’s equity and inclusion goals. Develop quality control (QC) procedures to ensure accuracy of messaging and data for all emails; add to and revise QC documents on an ongoing basis. Analyze and report ROI data related to result tracking, segment composition and population performance.

Production Management (40%)

Oversee two Communication Coordinators who execute the production of most departmental marketing outreach including email and print. Ensure continued alignment with quality control and strategy goals. Master the data and systems in use to provide proper oversight and to backfill as necessary. Look for process efficiencies and ways to better integrate requested email sends into departmental strategy.  Train the team on the most effective use of data and technology to execute on desired deliverables. Oversee project management and calendar of activities, ensuring they fit properly within the larger communications strategy.

Other Functions (5%)

Participate in team meetings, task forces and committees as required. Back up other staff needs as necessary. Perform related duties as required.

All employees are expected to participate in the college's efforts to create a respectful, inclusive and welcoming work environment.

Minimum Qualifications (knowledge, skills, education, experience, certifications, licenses)

Bachelor’s Degree. Minimum of five years of progressive work experience in email marketing, digital engagement and communications.

Experience working with individuals from diverse backgrounds.

Preferred Qualifications

Significant experience in higher education philanthropy or closely related service organization preferred. Supervisory experience preferred.

Skills

• Advanced knowledge of Pardot and Salesforce (or similar tools); proficiency in HTML and Drupal

• Exceptional verbal and written communication, interpersonal, customer service, organizational and time management skills

• Familiarity with and commitment to understanding the needs and preferences of a highly diverse group of constituents to foster engagement and relevance across de