Lead, Digital Marketing, Streetwear, Global Jordan

Helping create the future of sport for Jordan Brand, this role helps create and drive the digital marketing plans across Nike owned direct digital channels to grow the business, cultivate innovation, drive brand impact, awareness, & distinction. Your experience in digital, social, experiential and brand marketing will bring creative thinking to plans around product launches and sport moments, help grow and establish new product franchises, while developing & driving integrated digital plans. You will mine and share consumer insights and opportunities for the brand.

WHO WE ARE LOOKING FOR

We’re looking for a Manager that is digital native, creative, & thorough that has an interest in sports and culture. Someone who is passionate and knowledgeable about Jordan Brand, the culture of Nike and possesses the flair and creativity for great marketing, storytelling and consumer experiences. We want an innovative thinker that has an intimate understanding of the digital platforms and emerging spaces our Athletes* consume, as well as the role they play at the pulse of culture and during sports moments & breakthroughs or high-heat product drops.

The candidate should have the ability to manage multiple projects and build strong working relationships. They should be meticulous, organized, work collaboratively, and bring a positive attitude always. They should be solution oriented, a team first collaborator, energy giver, digital problem solver, passionate about sport, and curious to learn.

WHAT YOU WILL WORK ON

You will be working within the Global Jordan Brand Digital Marketing team, reporting to the Director, Global Digital Marketing.

In this role, you will partner with the Brand Marketing, Social and Integrated Media teams to define the strategy, set and own the digital experiences, creation of digital content and marketing plans from strategy to execution.

This will include working within the broader Jordan Brand organization to plan out future projects, collaborating across multiple workstreams at the same time, communicating with cross-functional partners and leading seasonal executions from beginning to end. You will translate brand, athlete, and seasonal strategies into marketing plans & executions to drive a consumer journey across direct digital partners. You will also serve as a creative thought partner to find new ways to attract, activate & retain new and prospective members.

• Lead seasonal planning of key priorities for the season, in partnership with the Director on the team
• Ideate & build new consumer experiences/opportunities at scale
• Write the briefs & lead content production with internal & external creative partners for optimal GEO adoption; provide content that is inspirational, enriching, insightful, and entertaining that connects the consumer with the brand to achieve specific brand engagement and business outcomes on behalf of Jordan Brand Digital Marketing aligned with brand strategy in service to the Athlete*.
• Work in close partnership with brand operations to map out key dates & gates ahead of a season and deliverables per project/campaign
• Leads reporting and sharing of Digital Marketing Success metrics on owned channels.
• Displays expertise and comprehensive knowledge of .com, SNKRS app, Nike App & Targeted comms, inclusive of a full understanding of existing and future capabilities.
• Partner closely with Brand Creative to directly influence creative output and platform distinction
• Leads communication with geo teams on marketing support
• Partner with Geo Teams on seasonal deliverables to increase opt-in percent of Digital Owned Channels.

WHO YOU WILL WORK WITH

If this is you, you will be reporting to the Director, Global Digital Marketing.

You’ll partner with Brand Marketing, Social, Integrated Media & Brand Operations teams to translate concepts into journeys to drive an integrated marketing plan with specific metrics. You will then work cross-functionally to bring the integrated marketing plan including partnering with the Jordan Brand Design & Brand Voice, Jordan Insights & Analytics teams for analytics and measurement and GEOs to meet adoption and publishing KPIs across strategy and content.

You will work with the following key partners:

• Jordan Global Retail Marketing
• Jordan Global Brand Management
• Jordan Global Brand Creative
• Jordan Global Social & Integrated Media
• Jordan Global Consumer Insights
• Jordan Global Marketplace/ JDSS
• Jordan Geo Digital & Integrated Media
• Jordan Geo Brand Management
• Nike Global Digital Marketing
• Nike App & Nike SNKRS
• Agencies as needed

WHAT YOU BRIN