Head of Demand and Marketing Operations

About us

Coalition is the world's first Active Insurance provider designed to help prevent digital risk before it strikes. Founded in 2017, Coalition combines comprehensive insurance coverage and innovative cybersecurity tools to help businesses manage and mitigate potential cyberattacks.   

Opportunities to make an impact with bold thinking are real—and happening daily at Coalition.

 

About the Role

Coalition’s mission is to protect the unprotected as the world digitizes. We provide a comprehensive product suite that addresses cyber, financial, and emotional security through our pioneering category called Active Insurance. As the Head of Demand Generation at Coalition, you will report to the CMO and be responsible for setting growth strategy, overseeing demand generation programs, and managing lifecycle engagement for our cyber insurance and cybersecurity products.

Our partnership with global insurance brokers enables us to offer Active Cyber Insurance to businesses worldwide. We onboard policyholders, introduce them to our security capabilities, and provide direct security tools and services. Working closely with our sales and product teams, you will create exceptional experiences for brokers and businesses, fostering interest and long-term relationships with Coalition. As the head of demand, you will be responsible for implementing, tracking, and refining strategies that not only help us drive interest in our products but help to support ongoing engagement with both brokers and businesses.

We are a human-centric organization that is building for the long term. Coalition prioritizes diversity and strives to build an inclusive culture. We value humility, purpose, authenticity, and responsibility. With our distributed marketing team across North America, including a cluster in San Francisco, we embrace remote work. The ideal candidate will connect our marketing and sales channels to drive cohesive and scalable lifecycle marketing efforts. We seek an experienced leader with a proven track record in growing a world-class demand-generation organization. Given our hybrid distribution model, flexibility and adaptability are key, transcending traditional playbooks and pure SaaS marketing experience.

Responsibilities

• Develop an integrated demand generation and lifecycle engagement strategy and vision for the demand generation organization.  Your goal is to drive impact by delivering new GWP (gross written premium) and security revenue through the innovative use of existing and emerging marketing technologies.
• Build and lead a high-performing team of digital, growth, lifecycle, and marketing operations pros, fostering a culture of continuous learning, mentorship, and career development.
• Collaborate closely with sales leaders and sales operations to align marketing efforts with new business and revenue goals, advocating for sales needs and driving impactful campaigns.
• Define and own KPIs and reporting metrics, cadence, and insights to ensure marketing is optimizing campaign impact, can iterate/course correct quickly, and the leadership team can make effective business decisions based on data.
• Partner with Product Marketing to effectively position our solutions and offerings, providing unique value propositions to new and existing customers while differentiating the company from competitors.
• Drive targeted outbound campaign initiatives that generate new broker demand, collaborating closely with Inside Sales team members to ensure a seamless and effective lead-generation process.
• Manage and mature our marketing operations function, including data & analytics, marketing automation, and marketing attribution to continuously improve core marketing processes and best practices and ensure our MarTech stack is optimized to deliver outstanding business results
• Partner closely with Sales leadership and sales operations on programmatic lifecycle marketing, keeping brokers and businesses engaged and we drive renewal business and open opportunities (quotes).
• Collaborate with the data and analytics team to leverage customer insights and data-driven decision-making to optimize demand generation strategies and campaigns.
• Provide regular updates and insights on marketing performance to stakeholders across marketing, sales, and revenue operations, ensuring alignment and enabling data-driven decision-making.
• Drive executive reporting cadence, delivering comprehensive insights on campaign and channel performance, as well as pipeline growth, showcasing the value generated by demand generation efforts.
• Continuously evaluate campaign performance and ROI, adapting demand tactics and strategies to optimize budget allocation and maximize results.
• Explore emerging channels and technologies, including AI and marketing automation solutions, to dr