Associate Director Product Marketing - Enterprise Informatics

As Associate Director of Product Marketing, you will lead the go-to-market strategy and execution across a portfolio of Enterprise Informatics products, driving cross-functional alignment and high-impact launches. You will own positioning and messaging, translating customer and market insights into compelling narratives that accelerate adoption and growth.

Operating as a strategic partner to product, sales, and marketing leadership, you will influence product direction, shape market presence, and build scalable GTM frameworks. You will also lead and develop a high-performing team, ensuring strong execution and measurable business impact.

Requirements

Key Responsibilities

Go-to-Market Strategy & Product Launch Leadership

·       Define and lead the global GTM vision, strategy, and execution across key product lines and solution portfolios

·       Orchestrate complex, cross-functional launches, aligning product, sales, marketing, customer success, and executive stakeholders

·       Establish scalable GTM frameworks, processes, and best practices to drive consistency and operational excellence

·       Own executive-level readiness and accountability for successful launches and revenue impact

Strategic Messaging & Market Positioning

·       Set the overarching messaging and positioning strategy across the portfolio, ensuring differentiation and market leadership

·       Translate complex product capabilities into clear, compelling narratives that resonate with target segments and buying personas

·       Partner closely with Product and executive leadership to shape category positioning and long-term brand narrative

·       Ensure consistency and quality of messaging across all customer touchpoints and regions

Customer, Market & Competitive Intelligence

·       Lead the development of a robust market intelligence function to inform strategic decisions, roadmap prioritization, and GTM direction

·       Synthesize customer, competitive, and industry insights into actionable strategies and thought leadership

·       Influence product strategy and investment priorities based on market opportunities and emerging trends

·       Champion a customer-centric approach across the organization

Integrated Campaigns & Demand Strategy

·       Define and oversee the global product marketing campaign strategy in partnership with brand, content, and demand generation teams

·       Ensure alignment between product marketing initiatives and pipeline/revenue goals

·       Establish KPIs and measurement frameworks to assess campaign effectiveness and optimize performance at scale

·       Drive innovation in channels, storytelling, and engagement to accelerate growth

Partner & Ecosystem Marketing Leadership

·       Develop and lead partner GTM strategies, strengthening strategic alliances and ecosystem growth

·       Align with channel leadership to drive joint value propositions, co-marketing initiatives, and revenue outcomes

·       Build scalable partner enablement programs and frameworks to expand reach and market penetration

Team Leadership & Organizational Impact

·       Support the development of the Marketing & Communications team, fostering a culture of excellence, accountability, and innovation

·       Supervise, coach, and evaluate team members to ensure high performance and professional development.

·       Assign and prioritize workloads, monitor progress, and adjust resources to meet deadlines and objectives.

·       Set clear goals, conduct regular performance reviews, provide constructive feedback and development plans, and implement improvement plans when needed.

·       Recruit, onboard, and train new employees, ensuring alignment with organizational policies and culture.

·       Foster a positive work environment by resolving conflicts proactively, promoting collaboration and accountability across the team, and maintaining clear communication across the team

·       Define organizational structure, roles, and career development pathways

·       Act as a key member of the marketing leadership team, contributing to overall company strategy and decision-making

·       Influence senior stakeholders and drive alignment across functions and geographies

PLEASE NOTE: This is not an exhaustive list of all duties, responsibilities and requirements of the position described above.  Other functions may be assigned and management retains the right to add or change duties at any time.

Minimum Qualifications, Education and Experience