Director, Global B2B Marketing - SME Business

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Director, Global B2B Marketing - SME Business

Mastercard has quickly become a leading technology company offering services that power the world of payments and beyond. As a part of Mastercard’s Integrated Marketing and Communication organization, the Global Marketing team for Commercial & New Payment Flows is accountable for end-to-end B2B & product marketing.
This includes: leveraging insights and market knowledge to help define value propositions and messaging; crafting succinct and successful sales enablement and commercial toolkits; executing awareness and lead generation campaigns;  driving the development of thought leadership and content marketing that is activated and amplified across multiple channels; and partnering with global and regional colleagues in Product, Marketing, Communications, Legal and Sales as well as external agencies to scale marketing plans and assets. 

• Do you have a passion for B2B Marketing? 
• Do you enjoy the challenge of bringing new customer value propositions to market?  
• Are you comfortable dealing with ambiguity in a fast-paced environment, able to set goals for yourself to drive initiatives forward and deliver tangible results? 
• Do you have experience in B2B and financial services marketing? 

We are looking for a strategic and curious marketer to join an energetic team and deliver marketing initiatives to enable the SME business to achieve ambitious commercial goals. 

Role
• Lead the development and execution of the marketing strategy for Core and Lower Mid-Market solutions.
• Partner with the business in ensuring strong CVP articulation, sales enablement assets by framing the sales narrative effectively
• Manage the RFP content and management
• Drive Thought leadership efforts by crafting high impact content creation and execution
• Development, and execution of lead gen campaign to fuel the pipeline and evaluate content and campaign effectiveness against campaign goals.  
• Determine GTM approach and strategy with Global and regional stakeholders
• Support the business in the overall SME PLS strategy working closely with stakeholders to ensure all hero products & solutions are integrated, strong call to action to the regions and manage the overall SME website
• Play a part in evolving how we leverage marketing capabilities to bring products to market more effectively, through trainings and internal and external engagement.
• Support regional and country teams in product launch and marketing activities
• Determine the right tactics for each marketing challenge, including content marketing, sales enablement materials, branding guides, infographics, case studies, digital marketing, etc.
• Ensure close alignment and working relationship with Global Communications
• Play a central role with the Regional B2B & Product Marketing leads by supporting their efforts to drive scale in market while driving consistency of positioning and messaging, balanced with local relevance.
• Capture learnings and success stories to inform the development of global best practices

About You
• Strong leadership and standing. Influencer skills for a cross-matrixed organization. Encourager of teamwork, integration & inclusion
• Passion for the Customer and consumer experience
• Brilliant interpersonal, written and oral communication skills including proven ability to create simple, compelling customer-facing narratives from complex, technical information
• Experience working in multiple areas of the Marketing function (Consumer Marketing, Product Marketing, B2B Marketing, Digital Marketing, Brand Management, etc.)
• Sensitivity for multi-cultural, diverse background and structure of the target audience and partners
• Proven ability to build collaborative working relationships with stakeholders at the global/regional or local level and a strong team player
• Ability to manage multiple projects, manage creative resources
• Strategic mindset with ability to make quick decisions in challenging, ambiguous situations
• Motivated self-driver, able to manage complex/multi-geography projects with a discipline for priority-setting and follow-through.
• Demonst