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Senior Manager, Xfinity Rewards Program Development
ComcastPhiladelphia, United Statesfull_timeVerifiedPosted 7 May 2024
About the role
Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.
The core focus of this role will be to leverage data, analytics, consumer, and competitive insights to shape and evangelize the strategy for the Rewards program and integrate loyalty as a core pillar of the overall customer growth strategy. The role will also require the ability to develop clear business requirements to make the strategy actionable. The Senior Manager will participate in cross-functional teams, working on the development, coordination, and implementation of plans and strategies meant to optimize customer lifetime value, improve Net Promoter Score, reduce churn, and deepen product engagement.
The ideal candidate is adept at developing insights, translating insights into action, providing definition to ambiguity, and imagining possibilities versus being constrained by limitations. They will have strong relationship building skills to navigate a highly matrixed organization, the ability to think creatively about the future of loyalty for Xfinity, and the willingness, passion, and energy to advocate for change. We are looking for someone with an entrepreneurial spirit that is willing to wear different hats when needed – the perfect opportunity for someone who is excited to expand their thinking and skill set.
Job Summary
The Senior Manager, Xfinity Rewards Program Development will report to the Senior Director, Xfinity Rewards Program Development, and will be responsible for supporting the expansion and optimization of the loyalty program that is available to nearly all 30+ million Xfinity residential customer relationships.The core focus of this role will be to leverage data, analytics, consumer, and competitive insights to shape and evangelize the strategy for the Rewards program and integrate loyalty as a core pillar of the overall customer growth strategy. The role will also require the ability to develop clear business requirements to make the strategy actionable. The Senior Manager will participate in cross-functional teams, working on the development, coordination, and implementation of plans and strategies meant to optimize customer lifetime value, improve Net Promoter Score, reduce churn, and deepen product engagement.
The ideal candidate is adept at developing insights, translating insights into action, providing definition to ambiguity, and imagining possibilities versus being constrained by limitations. They will have strong relationship building skills to navigate a highly matrixed organization, the ability to think creatively about the future of loyalty for Xfinity, and the willingness, passion, and energy to advocate for change. We are looking for someone with an entrepreneurial spirit that is willing to wear different hats when needed – the perfect opportunity for someone who is excited to expand their thinking and skill set.
Job Description
What You’ll Do:
- Develop thoughtful digital journey and communication strategies across email, app, and dot com that drive Xfinity Reward member engagement and other business goals in partnership with Marketing
- Oversee, manage, and administer the full operating and capital expense spend for the Xfinity Rewards program and support Finance for forecast and budget exercises
- Recommend and implement overall program investment strategy based on agreed goals, prior results, and individual reward effectiveness
- Track and forecast key program metrics regularly; socialize and distribute monthly results package and spearhead strategic program readouts and updates as required
- Lead development of enhanced program reporting capabilities, including coordination of end user reporting with Enterprise Business Intelligence
- Use data and analytics to develop strategies, support creation of goals and key cohorts; oversee action plans against goals
- Sell ideas across the organization; manage through influence and build trusting relationships
- Collaborate with various cross-functional teams, including Marketing, Finance, Enterprise Business Intelligence, Product, Legal, and more
- Exercise independent judgment and discretion in matters of significance
- Perform other duties and responsibilities as assigned
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
What You’ll Need:
- Bachelor’s degree or Equivalent
- Generally, requires 7+ years related experience
- Track record of success navigating and operating in a fast-paced, highly matrixed environment
- Impactful analytical capacity and business acumen required
- Comfortability with reporting visualization tools, PowerPoint, and Excel
- Curiosity and willingness to challenge the status quo in a collaborative way
- Strong interpersonal and communication skills
- Proven ability to be approachable and build cross functional relationships
- Creative problem solver; shows perseverance when presented with barriers
- Attention to detail with strong project management skills, delivering on time
- Self-starter, works well under pressure and tight deadlines
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpo
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