Head of Marketing - Arena

Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business. 

Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.  

Do you love all aspects of marketing and the way you can be creative, measure what you do, and then optimize performance? Do you enjoy working with industry-leading brands? Do you understand how cloud-native applications drive increased value? Are you both a servant leader and one who is willing to get your hands dirty to help drive rapid growth and results? If so, you might be the next Head of PTC’s Arena business.

Why This Role Matters

At PTC, we empower manufacturing organizations with cutting-edge capabilities that accelerate the design, development, and delivery of innovative products in high-tech electronics, medical devices, and aerospace and defense markets.

Arena by PTC provides product lifecycle management (PLM) and quality management system (QMS) software solutions to help companies bring innovation to life. With real-time collaborative processes and an agile approach to product development, Arena PLM and QMS solutions empower dispersed teams and supply chains to accelerate the transformation of digital designs into physical products.

As Arena's Head of Marketing, you will lead all marketing initiatives and enhance brand recognition. You will drive business growth through effective marketing strategies, help shape and execute the Go-to-Market strategy, and build a high-performing, metrics-driven marketing function that delivers meaningful impact across brand, pipeline, and revenue. This is a pivotal leadership role, responsible for positioning Arena as a category leader, while tightly aligning with sales, product, and customer success teams to fuel sustained growth by:

• Working at the forefront of cloud-native PLM and QMS software solutions that shape the future of transforming how products are designed, developed, produced, and maintained across global, multi-tiered supply chains.
• Acting strategically and making a visible impact on our product growth and GTM success.
• Collaborating with a high-caliber, passionate team that values autonomy, failing fast, innovating, and enabling customers to thrive and share their real-world experience using our products.

What You’ll Do

• Strategic Marketing Leadership – Reporting to the Arena's SVP of GTM, you will help formulate and drive the evolution of our Go-to-Market strategy, working closely with Sales and Customer Success to build full funnel campaigns, shape our narrative, and create demand across key customer segments.
• Team Leadership & Development: Inspire, mentor, and grow a high-performing marketing team across product marketing, campaign execution, content, digital, and events. You’ll have the opportunity to build and expand the team, hiring the right leaders to further elevate Arena’s marketing efforts. Foster a culture of innovation, collaboration, and accountability.
• Brand & Category Positioning - Drive brand recognition and thought leadership through consistent messaging, innovative campaigns, and industry engagements. Position Arena as a cloud-native PLM and QMS leader through high-quality content, public relations, and key industry events. Strengthen Arena’s brand presence and category positioning through strong messaging and storytelling. You’ll lead the team and help translate technical capabilities into clear, compelling value propositions that resonate with our target industries and personas.
• Demand Generation & Growth – Lead a digital-first demand generation strategy, leveraging AI, machine learning, and automation to drive organic and paid lead generation across multiple channels (SEO, SEM, social media, email marketing, and content marketing). Constantly optimize campaigns to improve performance and drive revenue growth. Prioritize pipeline contribution, ROI, and revenue acceleration. Drive scalable and measurable campaigns that support net new customer acquisition goals.
• Customer & Market Intelligence: Lead the product and customer marketing teams as they collect, analyze, and interpret customer, competitive, and market data to inform marketing strategies. Use this data to build actionable insights and personalized experiences for customers.
• Performance Marketing & Data Accountability - Set the standard for performance tracking using data