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Senior Manager, SEO and Content Strategy
SermoUnited States, United Statesfull_timeVerifiedPosted 1 Apr 2026
About the role
Healthcare is complicated, but it doesn’t have to be. 500+ employees, 10 countries, and 1 mission - to amplify the voice of physicians and improve global healthcare.This is where you come in. Helping unite physicians across the world to improve patient outcomes—and even save lives— is an incredible feeling. Join us!What we’re about:
- Community: we didn’t get 1.3M medical professionals to join Sermo overnight! Each day we work towards a shared goal – to build the world’s largest online community of medical professionals and industry partners by being the best partner possible.
- Innovation: our tech-first approach to the conventional worlds of physician engagement and healthcare insights powers our ability to make a positive impact in new and unique ways.
- Passion: whether a technologist, content buff, savvy marketer, biz dev guru or quant geek, we are all motivated by our passion to improve global healthcare each and every day.
- Own SEO and content strategy across Sermo’s organic acquisition efforts, with a strong focus on driving verified physician registrations and high-value HCP growth.
- Develop and prioritize an organic growth roadmap based on search demand, audience intent, business priorities, competitive opportunities, and conversion potential.
- Lead physician-focused editorial strategy, including high-intent acquisition content, pillar and cluster strategies, authority-building content, and research-driven initiatives.
- Identify opportunities to improve technical SEO fundamentals, including site architecture, internal linking, indexation, schema, and overall discoverability.
- Partner with product, engineering, and marketing stakeholders to improve SEO implementation, site performance, and on-page conversion opportunities.
- Help shape the strategy for affiliate and content partner relationships that support organic growth, referral traffic, backlinks, and qualified member acquisition.
- Guide the development of content briefs, topic prioritization, and strategic direction for contractors and other content contributors.
- Support authority-building initiatives such as research reports, physician insight content, citation-worthy assets, and other programs that can strengthen both organic visibility and commercial demand.
- Analyze organic performance across rankings, non-branded traffic, registrations, conversion rates, backlinks, and other leading indicators to identify opportunities and inform decisions.
- Collaborate with analytics and marketing partners to improve reporting, measure impact, and connect SEO performance to member acquisition and business value.
- Evaluate new opportunities for organic growth, including tools, calculators, resource hubs, and other scalable search-driven assets that can attract physicians and other HCPs.
- Work closely with external partners and agencies to ensure recommendations are strategically sound, well-prioritized, and aligned with Sermo’s growth goals.
- Provide strategic direction and day-to-day leadership for organic initiatives, while helping raise th
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