Sr. Campaigns Marketing Manager

About Us:
We are the leader in human-centric cybersecurity. Half a million customers, including 87 of the Fortune 100, rely on Proofpoint to protect their organizations. We’re driven by a mission to stay ahead of bad actors and safeguard the digital world. Join us in our pursuit to defend data and protect people.

How We Work:
At Proofpoint, you’ll be part of a global team that breaks barriers to redefine cybersecurity, guided by our BRAVE core values: Bold in how we dream and innovate, Responsive to feedback, challenges, and opportunities, Accountable for results and best-in-class outcomes, Visionary in future-focused problem-solving, Exceptional in execution and impact.

Corporate Overview

In today’s cyber threat landscape, protection starts with people. At Proofpoint, that simple truth fuels our passion for protecting users, the data they create, and the systems they rely on from a uniquely people-centric perspective.

And we are just as passionate about finding the right people to help us in that mission. When you join Proofpoint, you are helping to:

• Build and enhance our proven security platform
• Blend innovation and speed in a constantly evolving cloud environment
• Analyze new threats and offer deep insight through data-driven intel
• Collaborate with customers to help solve their toughest security challenges

We are devoted to helping our customers protect their greatest assets and biggest security risk: their people. That is why we are a leader in next-generation cybersecurity—and why more than half of the Fortune 100 trust us as a security partner.

The Role

We are seeking a strategic and results-driven Sr. Campaigns Marketing Manager to support campaign strategy and development to drive awareness, engagement, and pipeline for our cybersecurity solutions. This role requires a deep understanding of the cybersecurity landscape, buyer personas, and the ability to translate complex technical concepts into compelling marketing programs. This role also includes a strong focus on content strategy and content marketing operations.

You’re a team player who believes the best work happens through collaboration. You communicate clearly, listen well, and build strong relationships across teams. You’re organized, dependable, and always ready to support others to get the job done. You know how to turn content into leads and opportunities and can analyze data to draw conclusions. You’re organized, proactive, and eager to jump in and find solutions.

Your day-to-day

Key Responsibilities Campaign Strategy:

• Develop and oversee multi-channel, full-funnel marketing campaigns aligned with business goals and sales priorities.
• Work with channel owners and key stakeholders to ensure successful implementation and keep things on track
• Audience Targeting & Segmentation: Leverage data to define audience segments, ensuring campaigns are personalized and relevant.

Content & Messaging:

• Develop and test messaging for a particular market segment or product area.
• Collaborate with the content team and channel owners to define which campaign assets need to be developed, including emails, landing pages, whitepapers, eBooks, and more.

Cross-Functional Collaboration:

• Partner closely with Product Marketing, Content, Digital, Field Marketing, and Sales to ensure campaign alignment and consistency across all touchpoints.

Performance Measurement:

• Aggregate, track and analyze campaign performance metrics (e.g., engagement, MQLs, pipeline contribution) and surface suggestions to optimize based on insights.

Market Intelligence:

• Stay current on cybersecurity trends, competitive landscape, and buyer behavior to inform campaign strategy, and surface recommendations

What you bring to the team

•  7+ years of B2B marketing experience, with at least 3 years focused on integrated campaigns in the cybersecurity or enterprise technology space.
• Proven track record of driving pipeline and revenue through strategic marketing programs, and coordinating launch across multiple channel owners.
• Strong understanding of the cybersecurity buyer journey and personas (CISOs, security analysts, IT leaders).
• Experience with marketing automation platforms (e.g., Marketo), CRM systems (e.g., Salesforce), and analytics tools (e.g., Power BI).
• Excellent project management, communication, and stakeholder management skills.
• Ability to thrive in a fast-paced environment, take clear direction and self-start in situations of ambiguity.
• Preferred Qualifications Experience with a range of marketing acros