Global Director Retail Media Business Strategy and Development

<p><strong>About us</strong></p> <p>AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands, we’re number one or two in many of the world’s top beer markets, including North America, Latin America, Europe, Asia, and Africa.</p> <p><strong>About AB InBev Growth Group</strong></p> <p>Created in 2022, the Growth Group unifies our business-to-business (B2B), direct-to-consumer (DTC), Sales &amp; Distribution, and Marketing teams. By bringing together global tech and commercial functions, the Growth Group allows us to fully leverage data and drive digital transformation and organic growth for AB InBev around the world.</p> <p><strong>Position Overview</strong></p> <p>BEES is a B2B commerce platform revolutionizing the route to market for AB InBev and global CPG leaders. With over 2.7 million monthly active retailers across 29 countries, 39 million quarterly orders, and more than 1,000 partners selling products in our marketplace, BEES processes thousands of B2B transactions daily.</p> <p>The BEES Retail Media and CRM team is seeking a Global Director Retail Media Business Strategy and Development&nbsp;to transform our growing retail media program into a scalable, high-performing platform.</p> <p>The ideal candidate has deep expertise across a mix of both commercial and technical aspects of auctions, yield management, and ad tech architecture. They bring experience building performant, native inventory supported by dynamic auction systems and can scale solutions across markets and partner types. This leader will also drive expansion beyond BEES’ marketplace inventory (including offsite media), by developing partnerships, while operating effectively in a global, matrixed organization. The role sits within the Commercial team, working closely with dedicated Product and Technology partners.</p> <p>&nbsp;</p> <p><strong>Key Responsibilities</strong></p> <p><strong>Auction Strategy and Inventory Development</strong></p> <ul> <li>Influence auction design, dynamics, and pricing methodologies to ensure profitability and marketplace health.</li> <li>Thinking from the lens of our customers, lead the evolution of ad inventory, ensuring performance, scalability, and fit for diverse partner needs.</li> <li>Build robust frameworks for testing and optimization across market, advertiser, and inventory levels.</li> <li>Continuously refine ad placement and functionality to balance user experience with monetization efficiency.</li> <li>Establish data-driven measurement and forecasting frameworks for ongoing performance improvement on behalf of customers.</li> </ul> <p><strong>Ad Product Innovation</strong></p> &l