Thought Leader Liaison, Iqirvo, Northeast

Title:

Thought Leader Liaison, Iqirvo, Northeast

Company:

Ipsen Biopharmaceuticals Inc.

Job Description:

The Thought Leader Liaison, Rare Disease, IQIRVO is responsible for Building & maintaining brand and company awareness among National, Regional, and Local KOLs thru regular engagement and education. The TLL supports marketing department initiatives and is actively involved in conferences and meetings.

This TLL will cover the Northeast region which includes MA, CT, RI, NH, ME, VT, NYC, Long Island.

Main Responsibilities & Job Expectations

KOL engagement is a primary focus of the role as follows:

•       Build & maintain brand and company awareness among National, Regional, and Local KOLs thru regular engagement and education.

•       Identify thought leaders and influencers within Ipsen’s disease states who can influence the compliant understanding and education of our branded products.

•       Conduct community/academic influence mapping.

•       Leverage and maintain updated KOL customer list by disease state and patient volume to create  engagement plans.

•       Build Ipsen brand advocates and increase awareness of company corporate objectives.

•       Monitor, assess, and follow-up on KOL brand sentiments thru interactions, podium presentations, etc.

•       Coordinate business growth at key institutions with local cross functional partners.

•       Cross functional management lead at corresponding KOL accounts Facilitate company initiatives and engagement with KOLs at key accounts.

Support marketing department initiatives:

•       Support national and regional ad boards: partner with brand team to select ad board placement, recruitment, participation, content development, and post-insight reporting

•       Manage Speaker Bureau: Primary lead for Medical Leverage agency relationship: Speaker nominations, training, utilization: Speaker Programming liaison between field and agency: Monitor speaking events for effective presentations  and compliance with Ipsen policies: Partner with Business Ethics to remediate as needed

•       Deliver TLE/marketing engagement to KOLs w/approved materials to develop compliantly KOL advocacy

•       Deliver TLE materials to share Ipsen company and brand story

•       Seek and share insights for Marketing strategies

Active engagement in conferences and meeting is a third focus area of the role:

•       Commercial Lead on National Conferences

•       Partner with meetings/conventions, medical and global leads

•       Internal and external preparation and oversight including preparing KOL profiles as needed

•       Daily debriefs as needed/requested

•       Pre/post congress cross-functional information consolidation

•       Pre/post Podium KOL follow-up

KOL Meeting Management

• Serve as Ipsen Commercial point for KOL company meetings (Exec