Brand Manager, Marketing – Away From Home Philadelphia, Desserts

Job Description

This Brand Manager role will have direct ownership of PHILADELPHIA and our desserts platform in our foodservice unit. You will function as a go-to mentor and partner for more junior talent.  The role provides opportunity for near-term career growth.   

You will be responsible for ensuring that consumers engage with our brands consistently across channels.  You will also own the five-year growth plan for your portfolio.  Collaboration with internal stakeholders and external agencies is critical. 

Essential Functions & Responsibilities

Business and Brand Strategy

• Apply business analytics (equity, share, volume and revenue drivers, competition) to tell stories and drive business objectives

• Delivery monthly Consumption/Share Analysis with outlined action items to deliver brand share growth

• Ongoing Portfolio Management including but not limited to: SKU rationalization, strategic prioritization, pack/price architecture, product catalogs

Innovation & Renovation

• Develop and implement a five-year growth plan that provides strategic innovation direction

• Closely partner and consult with innovation team to ensure alignment with outlined growth strategy

• Foster relationships with Marketing, Consumer Insights, R&D, Finance, and Project Management to lead commercialization of renovation and maintenance projects

Brand Communications

• Lead B2B media strategy and execution for the PHILADELPHIA brand

• Integrate Away From Home into PHILADELPHIA Masterbrand B2C comms plan

• Deliver comms-driven partnership ideas that help win new business

• Collaborate extensively with brand platform teams and away-from-home customer marketing, taking on the role of leader in both directions

• Drive discussions during management presentations with platform GM, and business unit President

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Expected Experience & Required Skills

• Seasoned experience in marketing for an established or startup CPG company or experience supporting on the agency side (advertising, consulting, media)

• Bachelor’s degree preferred

• Strategic capability and experience in marketing plan development; situation assessment, strategy and tactical plan development

• Experience in cross-functional team management

• Ability to handle simultaneous projects and deliver in agreed upon timelines

• Experience with marketing campaign development

Work Environment & Schedule

This is a Hybrid role with 3 days a week in the local office, with limited travel or visits to external locations; offices are open workspaces. Additionally, this role requires working a salaried, exempt schedule to best execute against customer and internal expectations

Physical demands include but not limited to

Willingness to drive and/or travel as needed

Operate a computer and view screens for ~100% of work schedule

Here at Kraft Heinz, we grow our people to grow our business, because we believe that great people make great companies. When you join our table, you can expect:

• Access to an array of holistic wellness benefits* and perks, including medical, dental and vision coverage

• 7% 401(k) matching

• Business Resource Groups (BRGs) to help foster diversity, inclusion, and belonging for all employees

• An industry-leading total rewards package that emphasizes a high discretionary bonus.

*Benefits begin 30 days after hire for hourly employees, and immediately upon hire for salaried employees.

Get a peek into life here at Kraft Heinz through our Instagram and TikTok channels!

#LI-Hybrid

Location(s)

Chicago/Aon Center

Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact