Associate Director, UCE Marketing & Retail Operations

Title: Associate Director, UCE Marketing & Retail Operations

Employee Classification: Assoc Dir Un Rtl, Mktg & Asmt

Campus: University of North Texas

Division: UNT-Student Affairs

SubDivision-Department: UNT-Union Administration

Department: UNT-Union Admin-163110

Job Location: Denton

Salary: $62,016.00, Commensurate With Education and Experience

FTE: 1.000000

Retirement Eligibility: TRS Eligible

About Us - Values Overview

Welcome to the University of North Texas System. The UNT System includes the University of North Texas in Denton and Frisco, the University of North Texas at Dallas and UNT Dallas College of Law, and the University of North Texas Health Science Center at Fort Worth. We are the only university system based exclusively in the robust Dallas-Fort Worth region. We are growing with the North Texas region, employing more than 14,000 employees, educating a record 49,000+ students across our system, and awarding nearly 12,000 degrees each year.   We are one team comprised of individuals who are committed to excellence, curiosity and innovation. We are transforming lives and creating economic opportunity through education. We champion a people-first values-based culture where We Care about each other and those we serve. We believe that we are Better Together because we foster an environment of respect, belonging, and access for all. We demonstrate Courageous Integrity through setting exceptional standards and acting in the best interest of our communities. We are encouraged to Be Curious about opportunities for learning, creating, discovering, and innovating, and are encouraged to learn from failure. Show Your Fire by joining our team and exhibiting your passion and pride in your work as part of our UNT System team.   Learn more about the UNT System and how we live our values at www.UNTSystem.edu.  

Department Summary

University Centers and Events (UCE) encompasses the University Union, Gateway Center and Coliseum. University Centers and Events (UCE), provides quality programs, services, and facilities that enhance the educational experience and create a community for students, faculty, staff, alumni, and guests. We assist students to become good citizens of a global community.

Position Overview

The Associate Director for UCE Marketing and Retail oversees and manages the marketing, communications, multimedia (including video editing), public relations, and retail functions of the University Union and its department, University Centers & Events (UCE). Responsibilities include directing advertising and promotional materials, media relations, social media and print media marketing campaigns for the Union and its operational areas. Acts as the coordinator for all departmental marketing and assessment initiatives.

Minimum Qualifications

Bachelor's degree in related field and four years of professional related experience; or any equivalent combination of education, training and experience.

Knowledge, Skills and Abilities

Demonstrated marketing and promotional skills and experience.
Excellent verbal and written communication skills
Presentation experience and skills
Experience with graphic design software and video editing software
Computer experience with MS Office, Adobe Creative Suite, email, and application software technology.

Preferred Qualifications

Masters degree in marketing or related field
Strong supervision skills
Retail experience and oversight

Required License/Registration/Certifications

 

Job Duties

• Oversees day-to-day marketing functions of the University Union and assists with University Centers and Events marketing efforts, as they relate to all programs and services. Ensures brand identity standards are implemented across all mediums to ensure compliance with University standards. 
• Develops marketing plans and implements strategies to enhance revenues, public perception, and brand identity. 
• Studies and reviews monthly social media and other web analytical data to help drive content/strategy decisions, ensuring effective engagement with the UNT community at all levels. 
• Assists with copywriting, graphic design, and video editing as needed. 
• Coordinates information and data for annual reports, strategic plans, and assessment timel