Regional Director Sales

 

When you join Sunrise Senior Living, you will be able to use your unique skills to empower residents to live longer, healthier, and happier lives. Not only will you build meaningful relationships with residents, their families, and team members alike, you will also gain joy in serving others and deep fulfillment in your work. Explore how you can follow your passions and shed light on meaningful ways to serve, grow, and shine together.

Sunrise Senior Living was again certified as a Great Place to Work® by Activated Insights. This is the 8th time Sunrise has received this top culture and workplace designation, highlighting the special place Sunrise is to be a part of.

COMMUNITY NAME

Community Support Office

Job ID

2025-229627

JOB OVERVIEW

The Regional Director of Sales & Marketing (RDSM) is responsible for sales & marketing support and analysis for the region as well as providing direct sales oversight for assigned focused communities. The RDSM will have a concentration on the overarching strategic priorities: • Attract, retain and develop top talent • Provide innovative, incomparable, outstanding and consistent care & services • Maximize profitability through revenue generation and expense control • Retain and enhance the Sunrise culture Responsibilities include driving the selection and on-boarding process for the Directors of Sales (DOS), providing skills development to the DOS leader, providing sales management development to the Executive Directors (ED) and using external and internal data to assist the communities in creating and implementing effective sales and marketing strategies.

RESPONSIBILITIES & QUALIFICATIONS

Job Description

Essential Duties

As a part of the Sunrise team, supporting our Mission, Principles of Service and Core Values is a fundamental part of this job. Our foundational belief is the sacred value of human life. The unique responsibilities for this role include but are not limited to the essential functions listed as follows:

People

• Ability to attract, hire, retain and develop top talent.
• Applies the DOS profile and selection process; is instrumental in selecting and onboarding DOS leaders.
• Works effectively within a matrix organization
• Guides the communities in proactively building relationships with internal and external business partners such as but not limited to team members, residents, family members, major referral sources in the service area and vendors
• Supports the communities in proactively building, maintaining, and leveraging key relationships to achieve sales objectives
• Coaches community teams to obtain a full understanding of customers’ needs, issues and expectations during the initial discovery period, and ensures they continue to validate and act on this information throughout the relationship
• Influence and coach operations partners at the community and regional level
• Proactively confronts and manages difficult issues, makes bold decisions with a sense of urgency.

Product & Profit

• Applies knowledge of all Sunrise products and services including their individual features, and the benefits they bring to residents and family members.
• Knowledge of current and evolving state/provincial laws and regulations which impact Sunrise’s move-in and move-out criteria.
• Reinforces sales initiatives as communicated by the Vice President of Sales and Marketing.
• Provides marketing leadership for quarterly / semi-annual marketing plan.
• Conducts comprehensive sales reviews/site visits with communities in the region.
• Understands & champions the Sunrise sales process, leverages multiple revenue drivers.
• Drives implementation of External Business Development (EBD) strategy as designed in conjunction with VP, Director of Operations, Executive Director and Director Community Relations.
• Creates winning market strategies that address lead generation, external business development, pricing, & competitive analysis which result in increased occupancy and revenue
• Monitors and leverages business / financial intelligence reports for planning and strategic decision making.
• Applies Sunrise budgeting and capital expenditure policies and procedures.
• Understands the internal cost associated with all Sunrise programs and levels of service.
• Collaborates with regional and community teams to generate options to achieve sales objectives, considering their impact on both the organization and the customer.
• Understands competitive opportunities & threats,
• Processes & submits expenses and budget data timely per Sunrise policies and internal business controls.

Training, Leadership & Team Member Development

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