Senior Director, Product Marketing

Team Name:

Marketing

Job Title:

Senior Director, Product Marketing

Requisition ID:

R026137

Job Description:

BACKGROUND

Blizzard has been a leader in entertainment for over 30 years, with millions of passionate fans globally. As our franchises expand into more realms, so too must our social reach, engagement, and conversation. We are seeking a candidate who will lead the product marketing and strategy across the world-renowned Warcraft franchise, the largest franchise within Blizzard’s portfolio that continues to captivate players globally. 

As the Senior Director, Product Marketing for Warcraft, you will be the driving force for strategy and execution across all marketing functions, serving as the hub of Warcraft’s marketing strategy and working in close partnership with Warcraft’s Head of Brand Marketing and Head of Social Media. This role will have a thought leadership position inside the organization, playing a key part in redefining the future for this storied and beloved franchise. They will lead and drive critical functions that will enable Warcraft to continue to acquire, engage and delight players all over the world.

YOUR MISSION

The ideal candidate will have extensive experience leading consumer marketing in the gaming, entertainment or tech industries. They have demonstrated strategic and creative prowess, as well as business acumen. This position requires an expert in marketing who is a proactive self-starter constantly looking to push the envelope with innovative and clever ideas to grow and delight global player communities. They will have familiarity with all aspects of games marketing – brand marketing, product marketing, user acquisition, growth and engagement marketing, partnerships, PR, creative, and beyond.

RESPONSIBILITIES

In order to achieve a level of continuous success and growth against the target outcomes, the Director of Marketing will be responsible for the following:

• Large Scale GTM / Outbound Product Marketing

  • Oversee go-to-market strategy for all titles with the Warcraft franchise.

  • Lead strategy and execution across all marketing, communication and publishing functions – GTM, creative, franchise PR, events/activations, earned media, influencer marketing, UA, social, product marketing. 

  • Responsible for business results through all marketing activations including budget allocation and financial management.

  • Develop go-to-market plans inclusive of positioning, audience strategy, messaging, and channel strategies. 

  • Orchestrate successful execution of all marketing functions and drive towards continuous learning.

• Voice of the Player / Inbound Product Marketing 

  • Lead player-centric learning agenda across research, game data, player research, competitive analysis and industry trends. Distill learnings so every part of the organization is guided with player insights. 

  • Leverage insights to influence product development. Develop business cases that guide development prioritization. 

  • Oversee, track and report KPIs/ROI to effectively optimize acquisition, engagement and monetization campaigns.

• Leadership

  • Directly manage and lead an organization of marketing professionals to achieve results, from strategy development through successful execution and continuous optimization.

  • Directly manage product marketing. 

  • Lead cross-functional teams to drive best-in-class work.

  • Align and influence stakeholders at all levels including senior leadership 

  • Lead a team of talented marketers, develop their skills, and define their career paths

• Innovation

  • Serve as an inspiration for transformational change, anticipate trends, and provide stewardship of the business via innovative marketing strategies across a matrixed organization.

PLAYER PROFILE

Key Experience

• 15+ years of demonstrated career progression and strong performance in roles of increasing responsibility, with fluency in all aspects of marketing a global consumer product at scale 

• 4+ years of recent product marketing experience

• 7+ years leading high performing marketing teams 

• Large Scale GTM / Outbound Product Marketing 

  • Success leadin