Senior Product Marketing Manager

COMPANY: Canoe Intelligence

WEBSITE: https://canoeintelligence.com/

TITLE: Senior Product Marketing Manager

LOCATION: New York City (hybrid)

SALARY: $145,000 - $170,000

The Role:

As the Senior Product Marketing Manager at Canoe Intelligence, you'll play a pivotal role in

driving the success of our new product launches and approach to client engagement. Working

closely with our product management and commercial teams, you'll develop and execute

strategic marketing initiatives that drive awareness, engagement, and adoption of our platform,

products and services. With your deep understanding of alternative investors and the

competitive landscape, you'll craft compelling messaging and positioning that resonates with

both wealth management and institutional investor client base, driving demand and

accelerating Canoe's growth trajectory.

What You’ll Do:

Strategic Planning: Develop and execute product marketing strategies aligned with Canoe's

overall business objectives to drive awareness, adoption and retention.

Market Analysis: Conduct thorough market research and analysis to identify market trends,

competitive landscape, and customer needs, providing valuable insights to inform product

development and marketing strategies.

Go-to-Market Strategy: Develop go-to-market plans for new product launches, including

product positioning, messaging, pricing strategy, and sales enablement materials.

Cross-Functional Collaboration: Collaborate closely with product management, sales,

customer success, and other internal teams to ensure alignment and execution of product

marketing initiatives, identify key value propositions, and develop messaging and

positioning that differentiates our products in the marketplace.

Content Development: Drive the creation of compelling marketing collateral, including

presentations, whitepapers, case studies, and website content, to effectively communicate

the value proposition of Canoe's products, services, and solutions.

Sales Enablement: Collaborate with Revenue and Marketing Operations to provide

commercial teams with the necessary tools and resources to effectively communicate the

value proposition of Canoe's products to prospects and customers.

Market Awareness: Increase market awareness and thought leadership for Canoe's

innovative solutions through participation in industry events, webinars, and other marketing

channels.

Performance Measurement: Establish key performance indicators (KPIs) to measure the

effectiveness of product marketing initiatives, regularly tracking and analyzing results to

optimize strategies and tactics for maximum impact.

What We’re Looking For:

• Bachelor's degree in marketing, business, or a related field; MBA preferred.

• 5+ years of experience in product marketing, preferably in the alternative investments,

  financial technology or software-as-a-service (SaaS) industry.

• Proven track record of developing and executing successful product marketing strategies

  that drive customer acquisition, engagement, and retention.

• Strong analytical skills and data-driven mindset, with the ability to leverage data and insights

  to inform decision-making and measure performance.

• Excellent written and verbal communication skills, with the ability to articulate complex

  concepts in a clear, compelling manner.

• Strategic thinker with a keen understanding of market dynamics, customer needs, and

  competitive landscape.
  

What You’ll Get:

• Medical, dental, vision benefits
  

• Flexible PTO
  

• 401(k)
  

• Flexible work from home policy
  

• Home office stipend
  

• Employee Assistance Program
  

• Gym/Wifi reimbursement
  

• Education assistance
  

• Parental Leave

Our Values:

• Client First —> Listen, and deliver client-centric solutions

• Be An Owner —> Take initiative, improve situations, drive positive outcomes

• Excellence —> Always set the highest standard for yourself and others

• Win Together —> 1 + 1 = 3

Who We Are:

Canoe is reimagining alternative investment data processes