Associate Director, AI Marketing Enablement

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world.  We provide an inclusive work environment where each person is considered as an individual.  At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Marketing

Job Sub Function:

Strategic Marketing

Job Category:

Professional

All Job Posting Locations:

Horsham, Pennsylvania, United States of America, Titusville, New Jersey, United States of America

Job Description:

Johnson & Johnson Innovative Medicine is recruiting for an Associate Director, AI Marketing Enablement to be located in Horsham, PA or Titusville, NJ.

About Innovative Medicine

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

Purpose: As Associate Director, AI Marketing Enablement, you will not only scale the adoption of AI-powered marketing capabilities, but you will also help define how marketers work in the future. You will partner directly with brand teams to activate and operationalize the enterprise AI marketing roadmap, translating emerging capabilities into real-world impact.

You will serve as the dedicated enablement lead for a specific therapeutic area (e.g., IMM, ONC, NS), driving how AI marketing capabilities are adopted and applied across its brands.

You will act as a bridge between innovation and execution - bringing new ideas to life, challenging the status quo, and continuously pushing teams to rethink how work gets done. This role requires curiosity, experimentation, and a bias for action in a fast-evolving space.

Success in this role requires strong strategic thinking, influence without authority, and a passion for learning and applying new technologies. The ideal candidate is comfortable navigating ambiguity, testing and iterating, and driving measurable impact in a highly regulated environment.

This position will report to the Director, AI Marketing Innovation.

Impact you will Drive

• Shape the future of AI-enabled marketing within Johnson & Johnson
• Turn emerging capabilities into scalable, real-world applications
• Deliver measurable impact through speed, efficiency, and improved quality
• Challenge legacy ways of working and introduce more effective approaches
• Build repeatable models that scale across brands and therapeutic areas

Responsibilities Include:

Capability Design & Activation

• Own the strategic design and direction of AI marketing capabilities within a specific therapeutic area
• Define how capabilities should be applied across brands, establishing scalable models, standards, and best practices
• Guide enablement and adoption by partnering with brand teams, ensuring capabilities are effectively integrated into workflows without direct execution
• Champion adoption by demonstrating clear business value and challenging traditional ways of working
• Identify, prioritize, and scale high-impact use cases that advance how AI is applied in marketing
• Continuously evolve capabilities and approaches using a test-and-learn mindset
• Monitor adoption and performance trends to identify gaps, remove barriers, and inform optimization
• Translate insights into clear, strategic recommendations that drive measurable impact at scale

Strategic Enablement & AI Evolution

• Shape how AI capabilit