Senior Manager, Conversion Rate Optimization

Overview

Rise Interactive (http://www.riseinteractive.com), a rapidly growing full service interactive advertising agency, is looking to hire a Senior Manager, Conversion Rate Optimization (CRO) who will specialize in CRO/UX. We are looking for a detail-oriented, highly motivated and tenacious individual that is excited about getting involved in an entrepreneurial company with an expanding Fortune 500 client base.

 

Summary & Scope:

The Senior Manager, CRO will be responsible for managing a multi-person team, owning the Conversion Rate Optimization/User Experience service line at Rise. Day to day responsibilities include driving the CRO and UX business strategy, designing and implementing testing plans to help improve user experience and conversion rates, as well as ensuring service line growth through resource and revenue management. As the leader of the team, they will have an opportunity to help develop the service line by creating processes and testing frameworks, and finding opportunities for growth. They will also be in charge of executing A/B tests, analyzing the data, and providing recommendations to improve our clients’ performance.

 

Responsibilities:

• Oversee the management and execution of clients’ CRO and UX strategy
• Lead CRO/UX services at Rise and help develop and grow the service line
• Work closely with senior members of the Rise Interactive team to understand client goals and develop testing proposals
• Configure A/B and multivariate tests using tools such as Optimizely, VWO, or Convert and analyze results
• Develop plans for testing and research design in order to improve user experience and client performance
• Analyze data across web analytics and media platforms and generate client facing deliverables (adhere to Rise best practices and standards for formatting, accuracy, and completeness). Communicate findings to a wide variety of stakeholders.
• Collaborate with the Account and Media and rest of the Analytics teams in answering ad hoc analytics questions in order to help explain changes in a client’s site performance
• Collaborate with the CX and Web Dev teams to implement and test creative change recommendations
• Work with Digital Strategy and Account Management teams to identify and secure new opportunities
• Develop standardized CRO processes and templates
• Recruiting and retaining top analytics talent, growing the team to deliver on client and agency goals
• Manage, coach, and mentor direct reports and team members

 

Required Skills:

• Bachelor's degree required
• 2-4+ years CRO experience
• Basic understanding of online marketing including PPC, SEO, Display, Social etc.
• Working knowledge of Google Workspace
• Web analytics certification or other training a plus
• Advanced MS Excel skills
• Experience in user experience analysis and conversion rate optimization
• Experience setting up complex tests interesting platforms
• Experience with heat mapping analysis using tools such as VWO, Hotjar, or CrazyEgg
• Experience analyzing site analytics data using Google Analytics and/or Adobe Analytics
• Knowledge of statistical significance testing
• Basic data visualization skills; experience with Data Studio or Tableau preferred
• Knowledge of JavaScript (JS), HTML, and CSS a huge plus
• Experience with data APIs and database systems, data modeling and ETL tools a plus
• Ability to work independently and as part of a team
• Ability to work in a rapidly growing, fast paced environment
• Attention to detail and natural curiosity a must