Senior Director, Product Marketing

Job Description

Are you ready to write your next chapter?

Make your mark at one of the biggest names in payments. With proven technology, we process the largest volume of payments in the world, driving the global economy every day. When you join Worldpay, you join a global community of experts and changemakers, working to reinvent an industry by constantly evolving how we work and making the way millions of people pay easier, every day.

We’re looking for a Director, Product Marketing to join our ever-evolving Marketing Team to help us unleash the potential of every business.

Are you ready to make your mark? Then you sound like a Worldpayer.

What you’ll own

We are looking for an experienced product marketing leader who’s built and shaped product marketing teams at rapidly scaling tech companies. You are relationship-driven, creative, take pride in an extremely high level of execution and in your ability to create trusting relationships across product, marketing, sales, and more. You use data and customer insights to make decisions, lead with empathy, are passionate about infusing the Voice of Customer into all you do, and a leader who cares deeply about your team and nurturing great talent.

You’ll help shape the Payrix / Worldpay for Platforms narrative in market and ensure that we are innovative, creative and stand out.

Reporting to the Head of Product Marketing and Go-to-Market, this role is highly cross-functional and will require strong aptitude in short term execution of product launches and building and selling a long-term vision with our customers. You’ll be at the exciting intersection of strategic product roadmap decisions and a massive market transformation for our customers, leading a fast-paced marketing team that has the permission and mandate to think big.

• End-to-end ownership of product marketing to partners, including defining the vision and strategy for driving attach rates and use
• Build rigor and process for product launches, leading to increased awareness, usage, adoption and revenue
• Create and continually refine messaging for our products, focusing on value to the customer and differentiating us in the market
• Identify ideal customer profile and build highly targeted messaging for our priority market segments and personas
• Collaborate with our GTM Enablement team to ensure all market-facing teams are trained and able to speak effectively about the challenges buyers face and how we can solve those problems
• Partner with Product Management to inform product development
• Gather, synthesize, and disseminate market and competitive intelligence throughout the organization in actionable way
• Leverage win/loss analysis to create change to better meet the needs of the market
• Represent the voice of the market/customer in internal discussions
• Lead, manage, and mentor a growing product marketing team
• You're a top-tier product marketer with playbooks for messaging, positioning, customer stories, ROI models, ICPs, and other foundational elements for go-to-market strategy
• You know how to move fast, make an impact, be scrappy and polished at the same time
• You are a relationships-first person and care deeply about your team, peers and partners
• You have a strong sense of personal responsibility and get in the weeds with your team
• Highly articulate and able to work effectively in a matrixed organization
• Demonstrated direct management experience with product marketers
• Values diversity, equity, and inclusion; will embrace and prioritize it, and make it part of your culture
• Articulate and clear communicator that can successfully communicate across all levels within the organization, including business leadership and clients
• Payments, FinTech or Financial Services market experience ideal
• Ambitious and driven towards excellence

What you bring

• 10+ years of B2B marketing experience, with 5+ years of dedicated Product Marketing experience, including direct management experience with product marketers
• Ability to work across multiple disciplines, including Brand, Digital, Product Management, Content and Sales to drive successful, measurable outcomes
• Experience working in the B2B SaaS, payments and / or eCommerce space with a history of scaling B2B SaaS go-to-market motions
• Familiarity with marketing to small and mid-market businesses
• Experienced team leader with proven leadership skills and demonstrated ability to scale product marketing’s impact Highly analytical with a strong understanding of ROI and how to prioritize initiatives based on data-driven insights that support courses of action
• Ability to listen and build authentic connections with customers and