Director, Healthcare Social & Influencer Strategy, DIG, Ruder Finn

Ruder Finn is one of the world’s largest independent global communications and integrated marketing agencies, recognized for bold ideas, strategic thinking, and a culture that continually pushes what’s next. The agency continues to earn recognition for its industry leadership, creativity, and growth, including being named Large Agency of the Year at the 2026 PRWeek U.S. Awards and one of PRWeek’s Best Places to Work. 

Ruder Finn is seeking an experienced Director, Healthcare Social & Influencer Strategy to join our growing Digital Integration Group (DIG). In this role, you will develop social strategies and social-first content programs for healthcare and pharmaceutical clients. You will lead campaign content development, serve as a channel strategist, and oversee the day-to-day execution of strategic digital initiatives across a variety of client accounts. 

The ideal candidate brings a strong digital skillset, a sharp understanding of social platforms, and proven experience translating brand stories into compelling social content. This role requires someone who can think strategically, uplevel social content, ideate on social-first ideas, develop platform-native content recommendations, analyze performance, and partner closely with clients and cross-functional teams to deliver high-impact social programs. 

As a Director, you must have a comprehension of the regulatory landscape and be able to deliver branded and unbranded compliant content. You will partner directly with integrated internal health teams, clients, partners, and practice groups. This role offers meaningful opportunities for growth, allowing you to apply your creativity, strategic thinking, and social content expertise across key areas of the business. 

If you’re passionate about healthcare, energized by complex challenges, and excited to build campaigns that make an impact, this could be the perfect role for you. 

Key Responsibilities 

• Develop strategic social content plans and communications programs for healthcare and pharmaceutical brands, building content and channel recommendations driven by data 

• Serve as a channel strategist across social platforms, developing platform-specific recommendations that align content, audience behavior, campaign objectives, and best practices 

• Lead social strategy and content development, ensuring alignment with broader healthcare communications programs while identifying opportunities to uplevel storytelling across digital platforms 

• Guide the development of social-first content, including platform-native concepts, editorial calendars, campaign messaging, and content recommendations tailored to audience behavior and channel best practices 

• Partner with creative, paid media, analytics, and healthcare communications teams to uplevel social content and ensure cohesive execution across digital channels and platforms 

• Serve as a key client contact and social strategy expert, helping clients strengthen their understanding of social platforms, content trends, and digital best practices 

• Support the operational performance of accounts, ensuring high-q