Partnership Manager, VidCon

Company Description

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

Job Description

This role is based in our Santa Monica office. 

About VidCon

VidCon is the world's premier event celebrating digital content creation where creators, fans, and industry leaders converge to shape the future of digital entertainment. Our flagship Anaheim event in 2025 attracted 55,000 attendees, 200 Featured Creators, and 150 brand exhibitors, cementing our position as the epicenter of digital culture.

About Us

As part of FAN EXPO HQ and Informa (FTSE 100), we combine global resources with passionate fandom expertise. With over 10,000 colleagues across 30+ countries, we create extraordinary experiences that connect communities and drive business growth through the power of live events.

The Opportunity

As Partnerships Manager for VidCon, you'll drive revenue growth by developing strategic sponsorships and partnerships with leading consumer brands and creator economy companies across VidCon's diverse audience tracks: Community, Creator, Industry, and VIP. You'll be expected to learn and become proficient in the unique value propositions and sponsorship opportunities for each distinct audience segment. You'll join a dynamic team working with prestigious clients such as YouTube, Meta, TikTok, Disney+, Hasbro, and The Coca-Cola Company.

Key Responsibilities

Multi-Audience Business Development & Sales

• Develop expertise in VidCon's four distinct audience tracks (Community, Creator, Industry, and VIP) and their unique sponsorship opportunities
• Identify and secure new partnerships with brand marketers, agencies, and creator economy companies across all audience segments
• Develop customized sponsorship packages that address the specific needs of each audience track
• Create cross-track sponsorship opportunities that maximize brand presence throughout the VidCon ecosystem
• Convert prospects into long-term partners through consultative selling approaches
• Achieve and exceed individual revenue targets and KPIs across all audience segments

Relationship Management

• Build and nurture relationships with decision-makers through high-touch engagement
• Host clients and prospects at events, creating memorable experiences that drive loyalty
• Collaborate with Account Management to ensure flawless execution of partner activations across all audience tracks
• Conduct post-event analysis to enhance future partnerships and drive renewals
• Develop expertise in matching brand objectives with the most appropriate audience segment(s)

Strategic Execution

• Create "Win-Win-Win" programs benefiting clients, VidCon, and our fan communities
• Develop innovative sponsorship concepts that authentically connect brands with creator culture
• Maintain detailed pipeline and activity reporting through Salesforce
• Contribute insights and opportunities during collaborative sales meetings
• Identify cross-selling opportunities between audience tracks to maximize partnership value

Qualifications

Qualifications

Experience & Skills

• 3-5+ years exceeding sales quotas in event sponsorship, experiential marketing, or media sales
• Proven track record of closing five and six-figure partnership deals
• Established relationships with brand marketers or B2B decision-makers in the creator economy
• Experience developing and presenting compelling sales proposals to senior executives
• Ability to quickly learn and become proficient in selling across diverse audience segments
• Proficiency with Salesforce (or similar CRM) and Microsoft Office applications
• Regular travel to events and client meetings is required, including potential international travel.

Attributes for Success

• Strategic mindset with ability to align client objectives with VidCon opportunities across multiple audience tracks
• Adaptability to understand and articulate value propositions for different audience segments
• Exceptional communication skills and high emotional intelligence
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