Associate Director - Member Acquisition

Established in 1993, NeuGroup is the premier membership organization for Treasury and Finance professionals at the world's most iconic multinational corporations. We create opportunities for our members to exchange knowledge and best practices via in-person group meetings, virtual interactive sessions, and benchmarking surveys. We are a fast-growing and dynamic, privately owned company with a passion for delivering excellence in service to our over 270 member companies and 1,000 individual members in 36 peer groups, ranging in focus from treasury to financial planning and analysis, ESG, D&I and Internal Audit.

NeuGroup offers a comprehensive benefits package, and we operate on a remote work basis.

http://www.neugroup.com

https://www.linkedin.com/company/neugroup/

The Associate Director - Member Acquisition will be responsible for

• Incorporate what members value about the NeuGroup Experience to develop and implement strategies to acquire new members and retain existing ones.
• Conduct member and market research to understand, identify and target prospective members.
• Utilize digital marketing tools and techniques to reach and engage potential members; experience with ActiveCampaign and LinkedIn SalesNavigator a plus.
• Build and maintain relationships with key stakeholders and industry influencers.
• Analyze membership data and trends to inform decision-making and strategy.
• Own the member acquisition process to increase its efficiency and maintain key metrics, e.g., conversion rates on membership campaigns
• Collaborate with internal teams to create compelling, effective and sustainable marketing approaches, campaigns and materials.
• Monitor and report on the effectiveness of membership acquisition and retention efforts.

Requirements

• Bachelor’s degree in Finance, Marketing, Business, or a related field.
• Proven experience in member acquisition, preferably within a membership organization.
• Strong understanding of finance and financial markets.
• Proficiency in digital marketing tools and techniques.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Strong analytical and problem-solving abilities.

Benefits

• Health Care Plan (Medical with offers of Dental & Vision)
• Matching Retirement Plan (401k)
• Attractive Paid Time Off (Vacation, Sick & Holidays)
• Work virtually from home/remote