Sr. Digital Personalization & AI Experience Orchestration Strategist

Company Description

About CyberArk:
CyberArk (NASDAQ: CYBR), is the global leader in Identity Security. Centered on privileged access management, CyberArk provides the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads and throughout the DevOps lifecycle. The world’s leading organizations trust CyberArk to help secure their most critical assets. To learn more about CyberArk, visit our CyberArk blogs or follow us on X, LinkedIn or Facebook.

Job Description

CyberArk is seeking a Sr. Digital Personalization & AI Experience Orchestration Strategist to join our Digital Experience & Development team. This is a strategic role that blends real-time personalization, intelligent audience segmentation, and AI-driven web experience delivery to support global growth and B2B engagement.

You will work cross-functionally with content, design, demand generation, product marketing, and development teams to shape dynamic, data-informed experiences that drive conversion, reinforce brand credibility, and support both PLG and ABX strategies.

About the Role In this role, you will own the end-to-end strategy and execution of AI-powered web personalization across CyberArk’s Marketing digital ecosystem, delivering tailored journeys by industry, persona, behavior, and buying stage. This role will collaborate closely with global teams and operate with a high degree of autonomy and ownership to help make our site feel adaptive, intelligent, and performance focused.

Personalization Strategy & Journey Orchestration

• Define and manage web Marketing personalization strategy across key web properties.
• Work with ABX team to create and maintain dynamic audience segmentation rules based on firmographics, behavior, and journey stage.
• Design user journey flows across personas, industries, and GTM motions (PLG, ABX, enterprise).
• Align personalized content strategy with SEO, UX, and broader digital goals.

AI Integration & Experience Optimization

• Integrate and manage AI tools that deliver real-time content adjustments, CTAs, and experience variations.
• Lead the orchestration of ABX tools (e.g., Demandbase) into the web stack for targeting and personalization.
• Collaborate with content and design to create modular components that adapt based on audience intent.
• Stay ahead of AI marketing trends including natural-language-driven web (NLWeb), zero-UI experiences, and conversational UX.
• Evaluate and pilot cutting-edge tools that support LLM-based journey design, semantic search, and predictive targeting.
• Collaborate with internal AI, SEO, and CRO teams to operationalize experimentation through an AI-first lens.

Experimentation & Measurement

• Partner with analytics and CRO teams to test personalized experiences and measure performance lift.
• Analyze impact of personalization efforts on engagement, conversion, and velocity through the funnel.
• Continuously refine targeting logic and content mapping based on data signals and AI recommendations.

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Qualifications

We're looking for a forward-thinking strategist with hands-on experience in personalization and a passion for using AI to create scalable, adaptive user journeys. The ideal candidate blends creativity with data, can manage complex audience logic, and thrives at the cutting edge of digital experience delivery.

Required Experience & Qualifications

• 4+ years in digital personalization, web experience optimization, or related digital marketing roles.
• Hands-on experience with personalization or ABX platforms (e.g., Demandbase, Mutiny, Dynamic Yield, Adobe Target).
• Understanding of AI-driven content delivery and intelligent journey mapping.
• Experience developing segmentation strategies based on behavior, firmographics, and user intent.
• Knowledge of modern CMS/headless platforms and how to structure dynamic components.
• Demonstrated ability to work across content, UX, and development teams to bring personalization to life.
• Familiarity with SEO, CRO, and web analytics fundamentals.
• Strong communication and presentation skills with a clear ability to evangelize new strategies.