Senior Demand Campaign Manager

Redefine the future of customer experiences. One conversation at a time.

We’re changing the game with a first-of-its-kind, conversation-centric platform that unifies team collaboration and customer experience in one place. Powered by AI, built by amazing humans.

Our culture is forward-thinking, customer-obsessed and built on an unwavering belief that connection fuels business and life; connections to our customers with our signature Amazing Service®, our products and services, and most importantly, each other. Since 2008, 100,000+ companies and 1M+ users rely on Nextiva for customer and team communication.

If you’re ready to collaborate and create with amazing people, let your personality shine and be on the frontlines of helping businesses deliver amazing experiences, you’re in the right place. 

Build Amazing - Deliver Amazing - Live Amazing - Be Amazing

Senior Demand Campaign Manager develops integrated marketing programs that increase pipeline growth across all channels to support Nextiva’s growth. In this role, you will be responsible for planning, executing, and measuring multi-channel marketing programs that drive engagement and demand across our buyer’s journey in our Mid-Market and Enterprise segments. You will work with cross-functional teams to help execute your integrated marketing plays.

Responsibilities:

• Manage end-to-end campaign execution (campaign development, launch, budget management, timeline development, and performance tracking) working with cross-functional teams.
• Execute full-funnel integrated marketing plans across various tactics, including webinars, 3rd party media, content, field, and nurture programs.
• Work with members of product marketing, and sales teams to ensure the messaging is consistent and appropriate for the campaign goal and ensures that it directly aligns with target markets, personas, and use cases aligned with company priorities.
• Measure, analyze, report, and optimize the performance of demand gen programs in partnership with the data analytics team to ensure the most efficient way we drive growth.
• Measure and monitor sales funnel activity, working closely with XDR teams to align marketing efforts with sales goals and provide support with campaigns, content, lead qualification and nurturing and effective campaign enablement and follow-up.
• Communicate across the team and the organization to champion this new Mid-Market GTM motion. Educate and guide the wider team.

Requirements:

• 8+ years experience in demand generation in Mid-Market/ Enterprise B2B SaaS, in the contact center space is a bonus.
• Experience with funnel metrics and levers to move the needle on generating qualified leads and accelerating opportunity and pipeline velocity.
• Expert in end-to-end campaign development, execution, and measurement.
• Proficiency in marketing automation systems and ability to navigate Salesforce to pull reports on specific campaigns and understand the status of leads in the funnel.
• Interpret data, create insights, and translate it into applicable changes.
• Strong project management skills to effectively deliver programs, and create alignment across groups.

Nextiva Core Competencies / DNA:

• Drives Results:  The successful candidate will be action oriented, with a passion for solving problems.  They will bring clarity and simplicity to ambiguous situations.  This individual will challenge the status quo; asking what we can do differently and finding ways to create and build more success.  They are a change agent, prepared to lead and drive changes as we transform. 
• Critical Thinker:  The successful candidate is fact based and data driven, able to understand and articulate the “why,” identifying key drivers and learning from the past.  They are forward-thinking, anticipating problems before they arise.  They’ll recommend and action well thought out solutions, understanding the risks and dependencies. 
• Right Attitude:  The successful candidate will be team-oriented, collaborative and competitive with a winning mindset; they’re resilient and able to easily bounce back from setbacks.  They will be able to zoom in / out, willing to be hands-on to help solve important problems while being a motivating figure for the team along the way.  They will embrace a culture of service and learning with a focus on caring, supporting and respecting our customers and team members.

Compensation, Rewards & Benefits:

The salary or hourly wage offered by Nextiva to external candidates considers a wide range of factors, including but not limited to skills sets, experience, training, lic