Customer Marketing Manager, Patient

About this Marketing Role

The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g. Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.

This Customer Marketer position is integral to successfully delivering the Marketing Vision and will be primarily focused on Patient marketing across the NeuroImmunology franchise. You will join the team that supports the Direct to Consumer (DTC) campaign focused on maximizing the launch of our products, delivering a best-in-class experience for all patients, and preparing for future potential launches in our robust MS pipeline.  We are looking for a marketer who will play a role in orchestrating omnichannel patient experiences spanning the MS treatment journey.

Key Job Responsibilities

Strategy

• Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market / competitor insights and other data needed, collaborating closely with the Sr. Customer Marketers

Content 

• Self-authors derivative tactics for marketing campaigns, with a greater emphasis on derivative variants and incorporates post-PRC edits and adjustments

• Supports customer marketing strategies and activities including but not limited to monitoring timelines, content planning calendars, and content handoffs

• Engages with media agencies, monitors go-lives/trafficking, and participates in customer-specific tactical planning

Execution 

• Performs a wide range of tactical activities to support seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels 

• Partners with agencies and the Commercial Medical Legal Regulatory Review Committee (CMLR) to facilitate development, approval, and pull-through of compliant and effective promotional tactics 

• Measures, refines, and adjusts campaign elements to optimize performance based on real-time data and brand objectives

• Supports cross-marketing, cross-functional, and field alignment for optimal deployment of content and campaigns 

• Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our CMG outcomes

• Establishes own work priorities and timelines, and exercises judgment in selecting methods for approaching new projects

• Pursues continuous professional development by mastering the latest capabilities and tools in content creation, execution, and analytics 

Demonstrates Proficiency within the following Key Competencies 

Customer Marketers are expected to consistently perform at the foundational level (foundational is defined as knowing the key components of a competency and applying it, sometimes with coaching support).

• Customer Understanding - I’m always learning about my customers, what they need, and the world they live in.

• Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.

• Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals.

• Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action.

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