Adobe MarTech Leader

Adobe MarTech Lead 

We are looking for a Marketing Technology & Strategy Leader to drive the evolution of our marketing capabilities through the smart use of technology, data, and customer insights. This role blends strategic marketing leadership with a strong understanding of the MarTech landscape to shape how we engage customers, personalize experiences, and deliver measurable business impact.
You will lead cross-functional teams in designing and executing marketing strategies that are powered by modern platforms, tools, and data ecosystems, ensuring that technology serves as an enabler of creativity, agility, and growth.

Why This Role Matters
This is a pivotal leadership role for someone who thrives at the intersection of marketing, technology, and customer experience. You’ll shape how we connect with audiences, drive innovation, and future-proof our marketing capabilities.

Your role

•  Marketing Strategy & Innovation
  Lead the development of forward-thinking marketing strategies that leverage technology to enhance customer engagement, personalization, and campaign effectiveness.
   

• MarTech Ecosystem Leadership
  Guide the selection, integration, and optimization of marketing platforms (e.g., CRM, CDP, analytics, content management, automation) to support scalable and data-driven marketing.
   

• Cross-Functional Collaboration
  Partner with product, data, creative, and IT teams to align marketing goals with platform capabilities and customer experience strategies.
   

• Customer-Centric Campaign Design
  Translate business and brand objectives into integrated marketing programs that are insight-driven and performance-focused.
   

• Stakeholder Engagement
  Serve as a strategic advisor to senior marketing and business leaders, helping them understand how to best leverage technology to achieve their goals.
   

• Operational Excellence
  Establish governance, measurement frameworks, and best practices to ensure marketing technology investments deliver ROI and support long-term growth.

Your skills and experience

• 10+ years of experience in marketing leadership roles with exposure to digital transformation and MarTech strategy.
   

• Proven track record of leading cross-functional marketing initiatives that blend creativity, data, and technology.
   

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
   

• Skills & Competencies
   

• Strong understanding of the marketing technology landscape and how platforms like CRM, CDP, automation, and analytics drive business value.
   

• Platform Expertise: Adobe, Salesforce Marketing Cloud, Sitecore, etc.
   

• Ability to connect marketing strategy with customer insights, data, and digital tools.
   

• Excellent communication and stakeholder management skills.
   

• Experience working across industries such as Retail, CPG, Healthcare, or Telecom is a plus.

Life at Capgemini

Capgemini supports all aspects of your well-being throughout the changing stages of your life and career. For eligible employees, we offer:

• Flexible work

• Healthcare including dental, vision, mental health, and well-being programs

• Financial well-being programs such as 401(k) and Employee Share Ownership Plan

• Paid time off and paid holidays

• Paid parental leave

• Family building benefits like adoption assistance, surrogacy, and cryopreservation

• Social well-being benefits like subsidized back-up child/elder care and tutoring

• Mentoring, coaching and learning programs

• Emplo