Marketing Director

At Door Controls USA, we are always on the lookout for passionate individuals who thrive in dynamic environments. We seek team members who are dedicated to excellence & innovation in the automatic & manual door industry. Ideal candidates should bring a blend of technical skills, customer-focused attitudes, & a willingness to learn & grow with us. Whether you're an experienced professional or just starting out, we offer opportunities to build a rewarding career within a supportive & inclusive workplace.

Guided by our mission of Opening Doors for Generations & grounded in our core values—Together We Thrive, Do What You Say, Do the Right Thing, Better Every Day, and Get'er Done—we strive to make a lasting impact for our customers & communities. Join us in delivering high-quality solutions & services to our customers nationwide.

Benefits Package Offered for full-time employees:

• Medical
• Dental
• Vision
• Accidental Insurance
• Critical Illness
• Supplemental Life Insurance
• Short Term Disability
• Long Term Disability
• 401K + Company Match
• Legal Shield

Job Posting: Marketing Director (Door Controls USA + Automatic Door Store) 

Job Type: Full-time | In-house 
Brand Scope: Door Controls USA (DCU) + Automatic Door Store (ADS) 
Reports to: Executive Leadership 
Location: Ben Wheeler, TX

About the Role 

Door Controls USA and Automatic Door Store are seeking a results-driven Marketing Director to lead and execute a unified marketing strategy across two distinct brands: a manufacturing-focused B2B business (DCU) and an eCommerce/digital-first business (ADS). This role owns marketing performance, prioritization, reporting, budget allocation, and cross-functional alignment with Sales, Operations, and Leadership. 

This position is ideal for a strategic, hands-on marketing leader who can build a clear plan, establish disciplined execution, and deliver measurable improvement in qualified demand and revenue contribution. 

What You’ll Own (Accountability) 

Success in this role is measured by: 

• Qualified demand generation and revenue contribution (as defined with leadership) 

• Lead quality and Sales alignment (MQL/SQL definitions, routing, conversion improvement) 

• Brand clarity and consistency across all channels and materials 

• Digital performance and conversion (qualified traffic, conversion rate, CPA/CAC, ROAS) 

• Marketing operations excellence (dashboards, reporting cadence, reliable tracking, process) 

Key Responsibilities 

Strategy, Planning & Leadership Alignment 

• Build and manage quarterly and annual marketing plans for DCU and ADS with clear priorities, timelines, and outcomes. 

• Define KPIs, establish baselines, and deliver consistent reporting to leadership. 

• Translate business goals into focused marketing initiatives; communicate tradeoffs and resource needs clearly. 

Demand Generation & Customer Acquisition 

• Lead channel strategy and execution across email, paid media, organic search, content, social, and events/trade shows. 

• Improve funnel performance from awareness to conversion and repeat purchase. 

• Optimize for profitability and efficiency using CPA/CAC, ROAS, and margin-aware targets where possible. 

Brand, Messaging & Positioning