Senior Demand Generation Manager

Who We Are

Machinify is a leading healthcare intelligence company with expertise across the payment continuum, delivering unmatched value, transparency, and efficiency to health plan clients across the country. Deployed by over 60 health plans, including many of the top 20, and representing more than 160 million lives, Machinify brings together a fully configurable and content-rich, AI-powered platform along with best-in-class expertise. We’re constantly reimagining what’s possible in our industry, creating disruptively simple, powerfully clear ways to maximize financial outcomes and drive down healthcare costs.

Location:  This role is full remote

About the Opportunity

At Machinify, we’re constantly reimagining what’s possible in our industry—creating disruptively simple, powerfully clear ways to maximize our clients’ financial outcomes today and drive down healthcare costs tomorrow. We’re looking for a results-driven, hands-on Demand Generation Manager to help scale our marketing engine. This role will lead our account-based marketing strategy across multiple channels to drive a qualified pipeline and measurable growth. The role requires a strategic thinker and a self-starter with proven experience in demand generation and an understanding of the healthcare landscape.

Key Responsibilities:

1. Demand Generation Strategy:
   • Develop and execute multi-channel demand generation strategies targeting health plans to drive awareness, engagement, and pipeline.
   • Collaborate with leadership to align demand generation initiatives with overall business objectives.
2. Campaign Management:
   • Design, implement, and optimize integrated marketing campaigns across digital, email, content, and events to generate qualified leads.
   • Build and execute account-based marketing (ABM) campaigns tailored to strategic health plan accounts, driving targeted engagement and pipeline growth.
   • Utilize data analytics to measure campaign effectiveness and implement improvements based on insights.
   • Optimize HubSpot to manage campaigns, lists, and reporting.
3. Content Development:
   • Work closely with content and product teams to create valuable resources (whitepapers, case studies, webinars) and calls to action that resonate with health plan decision-makers.
4. Lead Scoring and Nurturing:
   • Develop and refine lead scoring criteria and reporting to identify high-potential prospects.
   • Implement lead nurturing campaigns to engage leads through their buying journey.
5. Measure and Innovate:

• Develop and refine marketing performance metrics and reporting across all channels and initiatives.
• Analyze performance metrics, A/B test, and iterate quickly to drive pipeline impact.
• Drive continuous improvement in campaign ROI through data and experimentation.
• Stay on top of demand gen best practices and MarTech trends.

1. Collaborate:
   • Work closely with content and product teams to support the creation and optimization of valuable resources (whitepapers, case studies, webinars) that resonate with health plan decision-makers.
   • Partner with sales teams to ensure seamless handoff of leads and alignment on messaging and positioning.
   • Coordinate with external partners and vendors to enhance demand generation efforts as needed.
2. Market Research:
   • Conduct research to understand the healthcare market, identify new trends, and keep up with compet