Senior Lifecycle Marketing Manager

Company Description

Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence. The company is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy. We believe that the power of people and AI can have a meaningful impact on your world, creating more fulfilling work and projects for our people and clients. For more information, visit www.blend360.com

As a key member of the U.S. Client Marketing team, the Sr. Lifecycle Marketing Manager will be responsible for deepening client relationships through the sell-in and delivery of marketing services to a diverse range of clients, including merchants, co-brand partners, and payment ecosystem stakeholders. This seasoned individual contributor will support clients at various stages of relationship and engagement development. The Sr. Lifecycle Marketing Manager will work closely with both external clients and internal teams to deliver B2C and B2B marketing programs and advisory services aimed at growing client businesses and driving incremental revenue.

Job Description

• Partner with Account Executives and/or Client Marketing leadership to identify business development opportunities for marketing services; responsible for delivering strategic thought leadership and proposals including scoping projects, timelines, and deliverables.
• Identify and develop scalable marketing services templates to improve speed to market, ensure work product is consistent and can be used by teams to execute seamlessly.
• Ingest and synthesize past projects to lead development of standardized marketing materials, including creation of content within PowerPoint.
• Apply data-driven approach to marketing recommendations leveraging data and industry research tools to capture/communicate marketing best practices and customer insights and present to clients.
• Lead end-to-end delivery of marketing projects; manage the day-to-day prioritization of work across multiple projects, deliverables, and stakeholders.
• Programs may utilize Proprietary Consumer Marketing platforms/initiatives and sponsorship assets, as appropriate.
• Actively manage performance of third-party partners that may supplement creative, strategy, or go-to market activities.
• Partner with peers and leaders in other functional areas (analytics, technology, sales, product, and marketing) and across regions to execute projects in ways that leverage the breadth and depth of client resources.
• Demonstrate innovation and creativity on a day-to-day basis through effective problem solving, recommending new ideas and solutions to drive better client engagements.
• Manage ad hoc requests from key stakeholders, e.g., clients, senior leadership, finance, audit, etc.
• Support budget forecasting and contract management.

Qualifications

• Minimum of bachelor’s degree or equivalent, plus a minimum of 10 years of relevant work experience
• 10+ years of marketing experience within the financial services industry – i.e., direct response, performance marketing, advertising, and/or consulting
• Experienced lifecycle marketing strategist with a successful track record of identifying, designing and leading lifecycle marketing advisory engagements targeting consumers and/or small businesses.
• Proficient in identifying, scoping, pitching, and advising clients on data-driven marketing strategies including segmentation, targeting, messaging/positioning, multi-channel delivery, creative briefings, and reporting/insights.
• Self-motivated, highly energized, detail-oriented individual who will deliver strategic thought leadership, diagnose key issues, and develop high impact scalable solutions
• Adept leader who can operate in ambiguity and white space; drive business development for marketing services and creation of sell-in materials
• Comfortable working cross-functionally to execute on client engagements (e.g., consulting, marketing, decision science, product, legal, compliance, sales, creative)
• Extensive knowledge of Microsoft Excel, PowerPoint, and Word.

Desired Qualifications:

• 10-15 years of work experience, with majority in roles that have involved B2C and B2B product or payments marketing, go-to-market strategy development, market research, or payments consulting.
• Accomplished in designing, executing, and analyzing the success of comprehensive multichannel marketing engagements required (i.e., acquisition marketing, lifecycle marketing, offers and campaigns, research, digital/media campaigns, experiential marketing, etc.)