Manager, Email & Demand Generation, EMEA

BE PART OF BUILDING THE FUTURE.

What do NASA and emerging space companies have in common with COVID vaccine R&D teams or with Roblox and the Metaverse? 

The answer is data, -- all fast moving, fast growing industries rely on data for a competitive edge in their industries. And the most advanced companies are realizing the full data advantage by partnering with Pure Storage. Pure’s vision is to redefine the storage experience and empower innovators by simplifying how people consume and interact with data. With 9,000 customers including 50% of the Fortune 500, we’ve only scratched the surface of our ambitions. 

Pure is blazing trails and setting records:

• For eight straight years, Gartner has named Pure a leader in the Magic Quadrant 
• Our customer-first culture and unwavering commitment to innovation have earned us a certified Net Promoter Score in the top 1% of B2B companies globally
• Industry analysts and press applaud Pure’s leadership across these dimensions
• And, our 4,000+ employees are emboldened to make Pure a faster, stronger, smarter company as we go

If you, like us, say “bring it on” to exciting challenges that change the world, we have endless opportunities where you can make your mark.

SHOULD YOU ACCEPT THIS CHALLENGE...

The Manager, EMEA Email & Demand Generation is a critical role that is focused on driving audience engagement throughout the customer journey. The ideal candidate has a performance marketing mindset, requires a strong background in email marketing, drip and nurture programs via marketing automation, and a deep understanding of GDPR and other EMEA data privacy regulations. You will partner with the Global email manager to build and execute Pure Storage’s email marketing strategy in EMEA and develop highly engaging email programs and nurture flows that effectively communicate with prospects and customers at each stage of the buyer’s journey throughout the customer lifecycle.

As a key member of the Digital Demand Center, you will be conversion-driven, highly focused on driving high quality interest and accelerating pipeline for Pure’s products and solutions. You will partner and collaborate with key internal stakeholders, including Field Marketing, Marketing Operations, Integrated Marketing, Brand, and Sales to build a best-in-class email program and support campaigns that engage and nurture leads, and contribute to the pipeline.

The ideal candidate will embody Pure’s company values, have a collaborative work ethic, strong bias for action, data-driven decision making, a conversion-focused mindset, and a passion to drive impact by delivering experiences that enhance the customer journey and exceed their expectations.

Key Responsibilities

• In collaboration with Global email manager, define EMEA email and nurture strategy with responsibility for always-on nurture flows, drip programs and pipeline engagement throughout the customer lifecycle as differentiated by product, solution, buyer, etc.
• Define and drive the strategy for improving email impact on pipeline generation and expanding our ability to market directly to key decision makers. 
• With Marketing Operations, manage and maintain the forward looking email calendar to ensure alignment against email strategy, define and catalog for types of emails (operational, promotional, newsletters, etc.), while incorporating industry best practices for touch frequency, messaging, a/b testing, etc.
• In partnership with Marketing Operations, develop the end-to-end email deployment process including SLAs, email template creation, translations & localization, QA testing, etc. and socialize with key stakeholders across the organization.
• Collaborate with key stakeholders and in alignment with other channels such as social, paid, website, virtual experiences and events, develop the email strategy and design for persona and product driven drip and nurture flows leveraging data insights, data enhancement / augmentation, and progressive profiling. 
• Ensure email messaging, content, and CTAs resonate with customers through ongoing testing and validation.
• Build historical email channel performance, set KPIs and benchmarks to measure campaign effectiveness with standardized reporting and dashboards. Provide visibility and socialize program and email channel performance with actionable insights to key stakeholders.
• In partnership with key stakeholders, define our segmentation strategy by persona, buyer, segment, etc. Analyze, understand and evolve our segmentation / targeting strategy and data within the marketable database.
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