Digital Marketing Specialist

Company Description

Eurofins Scientific is an international life sciences company, providing a unique range of analytical testing services to clients across multiple industries, to make life and our environment safer, healthier and more sustainable. From the food you eat, to the water you drink, to the medicines you rely on, Eurofins works with the biggest companies in the world to ensure the products they supply are safe, their ingredients are authentic and labelling is accurate. Eurofins believes it is a global leader in food, environmental, pharmaceutical and cosmetics products testing and in agroscience CRO services. It is also one of the global independent market leaders in certain testing and laboratory services for genomics, discovery pharmacology, forensics, CDMO, advanced material sciences and in the support of clinical studies.

In over just 30 years, Eurofins has grown from one laboratory in Nantes, France to over 47,000 staff across a network of more than 900 independent companies in over 50 countries and operating more than 800 laboratories. Eurofins offers a portfolio of over 200,000 analytical methods to evaluate the safety, identity, composition, authenticity, origin, traceability and purity of biological substances and products, as well as providing innovative clinical diagnostic testing services, as one of the leading global emerging players in specialised clinical diagnostics testing.

Job Description

Digital Marketing Specialist responsibilities include, but are not limited to, the following:

• Produce digital assets and distribute content via social channels and company websites, etc.
• Identify, assemble, and organize requirements; establish contracts; develop and manage schedules and budgets to ensure success
• Topnotch written and visual skills
• Creates and directs video shoots and edits projects to use in omnichannel environment
• Expert in all aspects of social media 
• Experienced with social listening and content distribution tools like Sprinklr and Oktopost
• Comfortable with use of products in Adobe Suite
• Develop and oversee social calendar to ensure timely execution of campaigns
• Knows their way around a matrixed organization that is highly collaborative
• Works with other marketing staff to assist in development and execution of webinars
• Oversee all vendors as needed to ensure the successful execution of contracts on time and within budget
• Serve as point person on video shoots and social post campaigns to ensure smooth execution and follow up 
• Knows how to measure and report on results
• Execute programs according to marketing budgets and closely track all related costs
• Track customer feedback and initiate process improvements as identified
• Perform special projects and other related duties as requested by management
• Conducts all activities in a safe and efficient manner

Qualifications

The ideal candidate would possess:

• Social media depth and how to get best results for technical, B-2-B business
• Strong video and photography skills
• Creative and production capabilities
• Extensive knowledge of Adobe Creative Suite
• Computer, scientific, and organizational skills
• Excellent communication (oral and written) and attention to detail
• Ability to work independently and as part of a team, self-motivation, adaptability, and a positive attitude
• Ability to learn new techniques, perform multiple tasks simultaneously, keep accurate records, follow instructions, and comply with company policies

Basic Minimum Qualifications:

• Bachelor's degree in Marketing, Communications or Business Administration or other related degree concentration, or equivalent directly-related experience (4-6 years of directly related industry experience is equivalent to one full-time year of college in related major)
• Demonstrates strong knowledge of digital campaign creation and distribution.
• Experienced with video and photography used on company website and shared through social outlets.
• Knows how to navigate the social ecosystem
• Great at story-telling, both verbal skills and visual
• Reside within a commutable distance to the Eurofins Lancaster, PA campus
• Authorization to work in the United States indefinitely without restriction or sponsorship

Additional Information

Position is full-time, Monday - Friday 8:00am - 5:00pm. Candidates currently living within a commutable distance of Lancaster, PA are encouraged to apply.

• Excellent full time benefits including comprehensive medical coverage, dental, and vision options
• Life and disability insurance
• 401(k) with compa