Communication Operations & Optimization, Sr. Specialist (Technology and Innovation)
Advocate Aurora HealthAbout the role
Department:
12824 Advocate Aurora Health Corporate - Public Affairs: InternalStatus:
Full timeBenefits Eligible:
YesHours Per Week:
40Schedule Details/Additional Information:
Monday-Friday business hours. This is a remote role. Advocate may approve remote workers who reside in the following registered states: AL, AK, AR, AZ, DE, FL, GA, IA, ID, IL, IN, LA, KS, KY, ME, MI, MO, MS, MT, NC, ND, NE, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, WI, WV, WY.Pay Range
$43.30 - $64.95Responsible for supporting the implementation of scalable communication processes and act as the team editing and content development center of excellence. Executes on an enhanced digital and Artificial Intelligence (AI)-driven strategy and be accountable for supporting building and distribution of channel content and distribution list management, while focusing on metric gathering, analysis and process improvement.
Major Responsibilities:
- Support the execution of Advocate Health’s internal communications content strategy, in line with the wider internal communications strategy and business strategy and priorities
- Support the tech-focused drivers of the communications strategy, including the integration and evolution of intranet-style platforms, the building and maintenance of SharePoint sites to serve the strategy and the platform crosswalk strategy that drives audience management
- Executes the processes in place to plan, produce, govern and measure communications content across multiple teams and platforms
- Implements the governance and segmentation of distribution lists to ensure targeted and efficient communication and partner with IT and data teams to maintain clean, up-to-date audience data and access controls
- Integrates the use of AI tools and innovative solutions to improve message targeting, personalization and performance tracking
- Support experimentation with new technologies to enhance message delivery and audience reach
- Execute on the centralized "air traffic control" function to coordinate timing, relevance and frequency of messages
- Gather and report out on success metrics, making recommendations for continued improvement
- Execute on the reimagined intranet and internal digital communications strategy
Minimum Job Requirements
Education
Bachelor’s degree in communications, journalism, public relations, marketing, advertising or other business-related field, or bachelor’s degree combined with relevant experience.
Certification / License
N/A
Work Experience
Typically requires 5 years of experience in Communications, Marketing, Journalism or other business-related field, including experience with formulating and executing comprehensive communications strategies.
Knowledge / Skills / Abilities
A strategic thinker and creative problem-solver with a track record in internal communications, with a particular focus on reaching diverse audiences with varying levels of access to company-sponsored information.
Ability to think big picture to foresee reputational risks and opportunities and zoom into critical details, nuances and variables to inform internal
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