Digital Marketing Channel Manager

FIRSTRUST BANK
RECOGNIZES THE LEADER IN YOU
As one of the region’s foremost community banking institutions, we take pride in fostering leadership.
As a Firstrust employee, your growth is our growth.

For you, that means great benefits, performance-based pay, a meaningful role, and resources to help your success.

For us, that means employees who offer exemplary customer service with a commitment to our values - honesty, integrity and accountability.


*Hybrid Position*
Firstrust Bank is seeking a Digital Marketing Channel Manager to join our Digital Marketing Team. In this role, you will be responsible for managing and optimizing Firstrust Bank’s digital marketing channels—specifically the website and online/mobile banking platforms—to support brand visibility, customer acquisition, and engagement. The ideal candidate brings experience managing digital channels, with a strong focus on performance, usability, and delivering consistent, effective customer experiences.

As the Digital Marketing Channel Manager, you will oversee Firstrust Bank’s and its three subsidiaries’ websites and online/mobile banking content and communications. You will ensure these channels are optimized for campaign execution, new business conversion, user experience, functionality, responsiveness, search engine optimization (SEO), and accessibility (ADA). This role requires hands-on experience with platforms such as Webflow, working knowledge of HTML and CSS, and familiarity with analytics tools including Google Analytics and Google Data Studio. You will collaborate closely with marketing, communications, and IT teams to ensure digital channels align with business objectives, technical requirements, and customer needs.

In addition, you will support the planning and execution of customer communications delivered through Firstrust Bank’s online and mobile banking platforms. Working closely with marketing and business teams, you will help deliver timely, relevant messages related to customer education, security awareness, service updates, enrollment initiatives, and targeted cross-sell campaigns. This role supports consistent, clear communications that enhance customer engagement and align with the online banking customer experience. You will also work closely with the digital marketing team to coordinate website and online/mobile banking channel updates with broader marketing campaigns, helping ensure messaging is clear, consistent, and aligned across digital touchpoints.

RESPONSIBILITIES/DUTIES:

• Supports website and online/mobile banking content and communications by executing content updates, campaign-related messaging, and ongoing maintenance across these platforms.
• Develops, designs, and publishes content for Firstrust Bank’s websites and online/mobile banking channels, including page updates, banners, announcements, alerts, and campaign-related content.
• Manages the day-to-day administration of websites using Webflow, including regularly updating content to reflect current products, services, promotions, and announcements. Uses HTML, CSS, and Webflow design tools to build and refine web pages that are visually engaging, accurate, and user-friendly.
• Implements and maintains Search Engine Optimization (SEO) best practices to help improve website visibility and drive traffic to key pages. Regularly updates SEO elements such as metadata, keywords, and alt text.
• Supports reporting and analytics by tracking website and online banking content performance, helping evaluate the effectiveness of SEO and content updates, and identifying opportunities for improvement.
• • Regularly reviews and updates website and online banking user experiences to help improve usability, accessibility, and overall customer satisfaction.
• Collaborates with internal teams and external agency partners to support website updates, develop campaign landing pages, test functionality, and assist with troubleshooting issues across web and online banking platforms.
• Ensures all website and online/mobile banking content complies with legal, regulatory, accessibility, and internal brand guidelines.

DECISION MAKING:

• Website structure, layout, and page-level design decisions in support of usability, accessibility, and campaign execution.
• Content updates and messaging across the website and online/mobile banking platforms, including timing, placement, and presentation.
• Recommendations related to content-focused agency support and digital tools used to manage and deliver website and online/mobile banking communications and functionality.

ACCOUNTABILITY:

• Modern and high performing website, landing pages and online banking channels
• High ROI marketing funnel performance through website, online banking and other digital channels to support consumer and business/commerc