Regional Marketing Manager

POSITION PURPOSE  
The Regional Marketing Manager (RMM) role plans, directs, and executes all marketing initiatives for the hotel(s) and on-site bars and restaurants within their assigned portfolio along with ad hoc assignments based on company need. The RMM is responsible for the development, management, execution, and measurement of marketing/branding strategies, including but not limited to Marketing Budgets, Social Media, Websites, Digital & Print Advertising, Collateral, Video/Photography Assets, etc. that maximizes exposure and builds community relationships to achieve revenue goals, increase guest room, food & beverage, and outlet revenues, and achieve market share targets within established marketing expense budget.  The RMM also manages and coordinates the placement, design, and execution of marketing initiatives on property in conjunction with on property sales and operations team members. 

The position will also act as a liaison between the hotel and corporate marketing support, outside agencies, and contracted vendors/service providers.

ESSENTIAL RESPONSIBILITIES

• Leads all marketing and communications, both internal and external, and ensures compliance with AZUL and brand standards.  Establishes brand identity for outlets and ensures all marketing and communication are consistent with the brand identity. 
• Establishes all content marketing strategies using social media, blogs, UGC content, and influencer partnerships.  Directs and/or executes the developed strategy to expand engagement, increase awareness, and support achievement of topline revenue goals.  
• Manages public relations with the local community and media. Work with tourism partners and attractions to develop new experiences on and off property. 
• Liaison between Sales, Rooms, F&B, and other departments, vendors, and corporate support to develop and produce marketing materials.
• Executes all marketing, trade shows, company events, promotional collateral, and event planning initiatives.
• Composes press release, featured articles and copywriting for PR initiatives.
• Manages communications with marketing partners and corporate personnel.
• Serves as property’s web master, liaison between corporate digital content team for website updates and quarterly audits.
• Manages, optimizes, and adjusts budgets for all campaigns (e.g. Google AdWords, Facebook Ads, Retargeting).
• Facilitates tracking and reporting of all marketing initiatives
• Oversees, facilitates, and manages all interaction on social media web sites and campaigns and reports on / provide insights for competitor social media activity to influence best practices.
• Manages marketing digital/print collateral for the property.
• Responsible for maintaining photography, film and image bank.
• Champions CRM and online reputation management.
• Creates partnerships with Social Media Influencers and manages all resulting coverage and assets for future use.
• Manages and optimizes marketing vendor relationships i.e. search engine optimization, digital marketers, public relations, etc. 
• Monitors media for coverage of hotel and hotel outlets and respond appropriately
• Utilize AZUL file sharing and communication tools such as Egnyte and Jostle to effectively manage and share marketing assets across the organization

SUPPORTIVE FUNCTIONS
In addition to performance of the essential functions, this position may be required to perform a combination of the following supportive functions, with the percentage of time performing each function to be solely determined by the manager based upon the particular require