FranU Marketing Specialist

Marketing Specialist

FranU

Baton Rouge, La

The Marketing Specialist 2 works under the supervision of the Director of Marketing & Communications with guidance from the Vice Presidents of Enrollment Management and Institutional Advancement in a manner that complements the University’s overall Marketing and Communications efforts. Responsible for establishing and maintaining a Marketing Strategic Plan with supporting policies and procedures and helping coordinate all internal and external Marketing activities. #CB

JOB RESPONSIBILITIES

1. Mission Alignment
   1. Actively engages the Catholic and Franciscan mission and identity of Franciscan Missionaries of Our Lady University by modeling the Franciscan values, honoring the legacy of the founding congregation, promoting justice for the communities we serve, and integrating the Catholic and Franciscan intellectual traditions in courses, programs, and services
2. Develop and Execute Marketing Materials 
   1. Design or provide art direction for print and digital marketing collateral including brochures, ads, posters, forms and promotional items 
3. Manage Digital Content Strategy 
   1. Aid in managing a cohesive Digital Content Plan that aligns with Enrollment and Advancement goals, ensuring consistency across web, e-mail, and social media platforms
4. Manage Social Media Presence 
   1. Oversee all University social media accounts and make sure that they are all within brand-standard
5. Help Lead Strategic Marketing Planning 
   1. Help to maintain a comprehensive Marketing Strategic Plan, including policies, procedures, and campaign tracking
6. Coordinate Internal and External Marketing Communications
   1. Work cross-functionally with Departments to support and align Marketing strategies and materials with institutional goals
7. Track and Report Marketing Campaign Performance
   1. Monitor campaign results and provide monthly reports on effectiveness across all channels
8. Serve as University Photographer and Videographer
   1. Capture and manage photography and videography for University events for Marketing purposes
9. Support Departmental Collaboration
   1. Act as a liaison between Marketing and other Departments to facilitate smooth Marking communication and delivery service
10. Maintain Marketing Asset Organization
    1. Manage digital assets, including photography and video libraries, ensuring accessibility and consistency across projects
11. Additional Duties as Assigned 
    1. Supports various programs, events, and administrative tasks aimed at fulfilling institutional goals
    2. Perform other duties as assigned

EXPERIENCE

• At least three (3) years of experience in a Marketing field

EDUCATION

• Bachelor’s Degree in Business, Marketing, Graphic Designs or Graphics/Marketing certification

SPECIAL SKILLS

• Graphic Desing, Photography, multi-tasking, ability to prioritize tasks