Head of Growth Marketing

Replit is the fastest way to turn ideas into software. With our powerful AI-powered Agent and Assistant, anyone can create and launch apps from natural language in just one click. Build and deploy full-stack applications directly from your browser—no setup required. Never written a line of code in your life? No problem. Replit makes software creation accessible, collaborative, and lightning-fast. Join us in our mission to empower the next generation of builders.

About the role:

We're seeking a data-driven Head of Growth Marketing to accelerate user and revenue growth across Replit's consumer and business segments. You'll be the strategic architect and hands-on executor of our full-funnel growth initiatives, spanning both B2C (entrepreneurs, builders, students, hobbyists) and B2B (teams,, enterprises) audiences.

This role combines the analytical rigor of performance marketing with the creativity needed to reach diverse builder communities worldwide. You'll design scalable acquisition strategies, optimize complex conversion funnels, and build the growth infrastructure that turns Replit's vision of democratized software creation into measurable business outcomes.

Working in marketing, at the intersection of product, engineering, and business strategy, you'll own growth initiatives from ideation through measurement and iteration. This is an opportunity to shape how millions of future software creators discover and engage with AI-powered development tools.

Key Responsibilities

Multi-Channel Growth Strategy

• Design and execute integrated growth campaigns across both B2C and B2B funnels, understanding the unique needs of individual creators vs. institutional buyers

• Own strategic development and tactical execution across core performance channels: paid search, YouTube, social media, programmatic advertising, SEO, email marketing, and emerging AI-driven acquisition channels

• Identify, test, and scale new acquisition channels

• Develop channel-specific strategies that speak to different creator personas: from complete beginners building their first apps to experienced enterprise leaders looking for faster workflows

Performance Marketing & Analytics

• Launch and optimize global paid acquisition campaigns across search, social, influencer partnerships, and programmatic channels with significant budget responsibility

• Build and refine attribution models that capture the complex, multi-touch journeys of creators who might discover Replit through educational content but convert weeks later for a specific project

• Partner with data science and engineering teams to implement measurement frameworks that track everything from first code execution to team collaboration adoption

• Develop sophisticated testing frameworks for creative, messaging, and landing page optimization across diverse creator segments

Lifecycle Marketing & Retention

• Design and execute lifecycle marketing programs that guide creators from their first "Hello, World" through advanced AI-assisted app deployment

• Build automated nurture sequences that adapt to different learning paths—whether someone's building their first website or deploying enterprise infrastructure

• Optimize in-product conversion flows, onboarding experiences, and feature adoption campaigns that showcase Replit's AI capabilities

• Create expansion campaigns that help individual creators discover team features and introduce teams to enterprise capabilities

Cross-Functional Growth Operations

• Collaborate closely with product teams to identify and optimize growth opportunities within Replit's core platform experience

• Partner with engineering to build growth infrastructure, marketing automation systems, and experimentation frameworks that scale with our rapid growth

• Work with sales and customer success teams to align marketing qualified leads with sales processes, particularly for B2B segments

• Support content and community teams with data-driven insights about what resonates with different creator segments

Required skills and experience:

• 7+ years of growth marketing, performance marketing, or growth product experience at high-growth technology companies

• Proven track record scaling paid acquisition channels with budgets of $1M+ annually

• Experience marketing to both consumer and business audiences

• Background working with complex, multi-stakeholder buying environments

Bonus Points:

• Experience marketing developer tools, coding education platforms, or AI-powered so