(USA) Director, Business Strategy

Position Summary...

What you'll do...

About Walmart+ 

Walmart+, Walmart’s membership program, helps members save more time and money with benefits such as Free delivery from store, Free shipping no minimum, Member prices on fuel, Video streaming with Paramount+ and so much more. 

The Walmart+ Member Acquisition team is accountable for driving membership growth by bringing in new trial, paid and reactivated members through offers, plan types and enrollment optimizations. 

We are looking for a talented Director, Walmart+ Member Acquisition to define the strategy for how Walmart+ acquires members to our program and to bring those strategies to life to deliver significant membership growth. The ideal candidate will bring a member first mindset, demonstrate success turning ideas to action and show ability to define a vision while getting their hands dirty. This candidate must have the ability to get things done by influencing key stakeholders across a wide range of teams within Walmart. 

We are looking for someone who will think big, ruthlessly prioritize to focus on the highest impact efforts, and mobilize cross-functional partners to execute against an aggressive growth roadmap. This is a high visibility role with the ability to make a significant impact on our business goals.  

What you’ll do… 

• Develop and evolve membership acquisition strategy based on past learnings, future growth objectives and competitive context. 

• Identify, build and launch new offers and incentives that drive trial and/or paid membership growth. 

• Lead program development for Walmart+ Assist and Walmart+ Student plan types; evaluate other short- and long-term key cohort opportunities. 

• Own performance reporting and identify new initiatives to optimize against key metrics such as trial signups, paid member signups, reactivations 

• Drive continuous test & learn approach in partnership with product and marketing growth teams. 

• Partner with product, technology and marketing teams to prioritize acquisition feature development and investments across relevant Walmart+ roadmaps. 

• Cultivate an environment where associates respect and adhere to company standards of integrity and ethics by integrating these values into all programs and practices; developing consequences for violations or non-compliance; and supporting the Open-Door Policy.  

A successful candidate will be able to demonstrate the following: 

Skills and experience