Sr. Associate, Lifecycle Marketing

About UsFood52 is an award-winning brand in the kitchen and home space, using an innovative commerce, content and community business model to reach over 24 million homecooks and homebodies, and was recently named No. 28 on Fast Company’s list of the World’s Most Innovative Companies of 2022. We’re passionate about giving our deeply-engaged audience everything they need to enjoy life’s most important pleasures – food, home & connection to others.
As part of an ongoing initiative, we remain focused and committed to diversity, equity, and inclusion as the center of our hiring process and our company culture. We're committed to building a community that values and honors the contributions of underrepresented communities to our shared culinary experience—starting with the Food52 family. You can read more about our support, and link to our progress, in our DEI Vision Statement.
About The RoleThe Lifecycle Marketing Senior Associate will be responsible for driving list growth, trigger revenue, and overall email engagement. You will manage trigger strategy and run a wide range of automated experiments, assessing opportunities to improve engagement and retention. Duties also include maintaining an email marketing calendar, building emails, and reporting / dashboard building.

Responsibilities

• Own strategy, building, and testing for lead gen and trigger campaigns, making continuous improvements based on performance and external & internal trends.
• Develop an A/B testing roadmap to optimize targeting, messaging, and creative.
• Manage creative briefs needed to support lead gen and trigger campaigns.
• Develop and own weekly, monthly, and annual reporting, including business and creative hindsights as well as recommendations focused on driving site traffic, revenue, and increased LTV.
• Assist the broadcast marketing team in the deployment of broadcast emails, including building, QA’ing, and routing emails for approval

Requirements

• 2-4 years experience leading full spectrum lifecycle or retention marketing for direct-to-consumer businesses.
• Experience with ESPs, including list management, building, scheduling, reviewing emails.
• Possess keen analytical and quantitative skills; ability to think critically and use data to derive insights and inform email marketing plans.
• Excellent verbal and written communication skills; comfortable presenting across all levels of the organization including to senior leadership.
• Ability to both lead and drive autonomously to tight deadlines with regular updates to key stakeholders.
• Strong project management skills, managing internal and external stakeholders, and multiple campaigns at once.

Compensation & BenefitsFor residents of NY, NJ or CT the compensation range for this role is $80,000 - $95,000. Factors used to determine the salary range for a given position may impact what salary within the stated range may be offered to any particular candidate (e.g., years of experience, level of education obtained, etc.). Additionally, we offer a comprehensive benefits package which includes:Medical, dental and vision options (some at no cost to you!)Flexible spending accounts (health & dependent care)Short and long term disability, life insurance401(k) retirement planPaid holidays, unlimited vacation, company-wide weeks off (Summer Week and Winter Week)Flexible hours and working arrangementsExclusive access and employee discounts to our Food52 and Schoolhouse shop products!
Visa SponsorshipCurrently, Food52 does not provide Visa sponsorship.  All applicants must be able to provide legal proof of their eligibility to work in the U.S.
Food52 is an Equal Opportunity Employer and does not discriminate on the basis of one's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. Food52 will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.