Director of Marketing

About Pronghorn

Overview

At Pronghorn, we are building a movement. Rooted in culture, innovation, and equity, we exist to create real pathways to success across the Spirits industry and beyond.

Whether you're behind the scenes or at the forefront of the brand, working at Pronghorn means stepping into purpose. We believe in bold ideas, relentless execution, and creating space for people to show up fully as themselves — and win.

Pronghorn Partner Collaboration

At Pronghorn, we leverage powerful partnerships to build pathways. We proudly collaborate with some of the biggest and most respected names in the Spirits industry to connect bold talent with bold brands.

Whether you’re supporting internal growth or contributing to a partner initiative, you’ll gain real-world exposure, strategic access, and unmatched insight into an industry that’s being reshaped in real time. Every role has the potential to intersect with our partner network — driving visibility, impact, and results that go far beyond the job description.

Position Summary

Our client, an upscale rum brand based in New York City, is seeking a strategic, creative, and highly motivated Director of Marketing to lead brand marketing, consumer engagement, trade marketing, experiential activations, and market growth initiatives.

The ideal candidate will bring strong experience in spirits, beverage alcohol, luxury lifestyle, hospitality, CPG, or premium consumer brands, with a proven ability to build culturally relevant marketing programs that elevate brand awareness, deepen consumer connection, and support commercial growth.

This role will be responsible for developing and executing marketing strategies that strengthen the brand’s premium positioning, expand its presence across key on-premise and off-premise accounts, and bring the brand story to life through compelling campaigns, partnerships, events, and trade programming. The Director of Marketing will work closely with sales leadership, distributor partners, agencies, hospitality groups, retailers, influencers, event partners, and internal stakeholders to ensure all marketing initiatives align with brand standards and growth objectives.

This is a highly visible, hands-on role that requires both strategic leadership and strong field execution. The Director of Marketing should be comfortable operating in the pace and sophistication of the New York market, with the ability to build relationships across bars, restaurants, hotels, private members clubs, retailers, cultural partners, and lifestyle communities. This role will require some evenings, weekends, and travel to support events, account activations, trade programming, and brand-building opportunities.

Key Competencies & Responsibilities

Brand Strategy & Marketing Leadership

• Develop and execute a comprehensive marketing strategy that drives brand awareness, consumer engagement, distribution support, and long-term brand equity.
• Lead integrated marketing planning across experiential, digital, social, trade, retail, PR, partnerships, influencer, and hospitality channels.
• Ensure all marketing efforts reflect the brand’s upscale positioning, rum heritage, craftsmanship, quality, and lifestyle appeal.
• Serve as a steward of the brand, maintaining consistency across messaging, visual identity, activations, partnerships, and consumer-facing touchpoints.
• Translate commercial objectives into marketing programs that support awareness, trial, conversion, velocity, and loyalty.
• Build annual and seasonal marketing calendars aligned with key cultural moments, account priorities, sales goals, product launches, and market opportunities.
• Monitor competitive activity, category trends, and consumer behavior within rum, premium spirits, cocktail culture, and luxury lifestyle spaces.

Consumer Engagement & Experiential Marketing

• Create elevated consumer experiences that bring the brand to life across tastings, launch events, cocktail experiences, sponsorships, nightlife activations, cultural partnerships, and private events.
• Identify opportunities to connect with target consumers through premium hospitality, music, art, fashion, culinary, travel, and lifestyle platforms.
• Lead event strategy from concept through execution, including creative direction, partner coordination, staffing, budgets, logistics, guest experience, and post-event rep