Social Media Manager, Bullish

CoinDesk is the most trusted media, events, indices and data company for the global crypto economy. Since 2013, CoinDesk Media has led the story of the future of money and investing, illuminating the transformation in society and culture that comes with it. Our award-winning team of journalists delivers news and unparalleled insights that bring transparency, comprehension and context. CoinDesk Events gathers the global crypto, blockchain and Web3 communities at annual events such as Consensus, the world’s largest and longest-running crypto festival. CoinDesk Indices offers expertise in digital asset indices, data and research to educate and empower investors. For more information on CoinDesk media and events, please visit http://coindesk.com [coindesk.com] and for breaking headlines, data and indices visit http://coindeskmarkets.com [coindeskmarkets.com]

In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. For more information on Bullish, please visit https://bullish.com . CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence.

Reports to:

Director, Media Innovation

The Opportunity

We are seeking a Social Media Manager to lead the strategy and execution of social media initiatives for Bullish and CoinDesk’s non-media businesses, including CoinDesk Data & Indices and Consensus. This role will focus on building brand visibility, driving engagement and lead generation, and supporting business objectives through thoughtful, creative, and consistent social storytelling.

The ideal candidate is both a strategist and an operator—capable of shaping the social media vision while also rolling up their sleeves to execute. LinkedIn and X (Twitter) will be the primary focus, but the role will oversee a holistic cross-platform strategy. You will collaborate with internal stakeholders, support executives in growing their public presence, and develop an editorial calendar that reflects our unique positioning in digital assets, indices, and global events.

This role is based in New York and will be required to work onsite from our office located in Chelsea. Required days onsite are at the discretion of the hiring manager and subject to change based on business needs. 

What You’ll Do:

• Develop and implement a comprehensive social media strategy for Bullish, CoinDesk Data & Indices, and Consensus, aligned with overarching business and marketing goals.

• Create, manage, and maintain editorial calendars across platforms with a focus on LinkedIn and X (Twitter).

• Proactively develop engaging content (copy, visuals, video snippets, infographics) tailored for institutional, financial, and Web3 audiences.

• Partner with public-facing executives to create and execute personalized growth strategies for their professional social media presence.

• Monitor, analyze, and report on performance metrics, leveraging data to optimize strategy and drive measurable results.

• Track and evaluate industry trends, competitor activity, and platform updates to inform best practices.

• Work closely with the broader Social Media team, contributing your expertise, mastering shared tools and processes, and occasionally stepping up to provide critical backup support for core social handles.

• Collaborate cross-functionally with Marketing, PR/Comms, Events, and Product teams to ensure social storytelling is consistent, timely, and impactful.

• Manage paid social campaigns where appropriate to extend reach and drive specific KPIs (awareness, registrations, leads).

• Respond and engage with community interactions in a professional, brand-consistent manner.

What You Have:

• 4+ years of professional experience in social media management, with a track record of building and executing strategies that drive measurable impact.

• Strong knowledge of LinkedIn an