Growth Marketing Analyst

ABOUT THRIVE MARKET
Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy and sustainable products at member-only prices, while matching every paid membership with a free one for someone in need. Every day, we leverage innovative technology and member-first thinking to help our over 1,000,000+ members find better products, support better brands, and build a better world in the process. We recently reached a significant milestone by becoming a Certified B Corporation, making us the largest grocer to earn this coveted qualification.
Thrive Market is seeking a Growth Marketing Analyst to play a key role in uncovering trends on a weekly, monthly, and quarterly basis for performance and strategy enhancement. Your experience in marketing analytics and attribution will be vital as you collaborate with the team, challenging current practices and contributing to their refinement. In this role, you'll be instrumental in reshaping our internal ecosystem, transitioning away from a reliance on last click and last touch, and providing mathematical support for advanced return theory. Additionally, your responsibilities include guiding the marketing team on internal reporting best practices, and ensuring accuracy as the source of truth validation.
If you believe you are a fit for this role, we encourage you to apply. 

RESPONSIBILITIES

• Dedicate full bandwidth and expertise to support new customer growth initiatives
• Drive visual and backend data solutions to facilitate insightful automation for the growth marketing team
• Actively participate as a crucial member of the Acquisition Marketing team during peak seasons, engaging in key internal and external conversations to contribute valuable insights that influence strategic decisions
• Identify trends and conduct data mining exercises, focusing on portfolio health, channel KPIs, and discount health analysis, exemplified through tasks like Facebook (FB) Portfolio analysis
• Collaborate closely with Product Growth analysts, to identify patterns, share insights, and formulate data-driven recommendations for enhanced decision-making
• Demonstrate proficiency in understanding and navigating the attribution data ecosystem, encompassing mobile, platform, models, and internal clickstream
• Partner with marketing leadership to enhance confidence in existing investments and proactively identify opportunities for growth and upside potential
• Lead the transition from reactive analytics to proactive decision-making, leveraging data insights to strategically inform future decisions rather than reacting to past occurrences
• Develop and implement creative reporting structures, establishing a taxonomy and reporting framework to consolidate data from multiple platforms, emphasizing creative elements such as copy, image types, and key KPIs
• Oversee media distribution reporting, consolidating data to provide insights into Thrive Market's off-site presence, including daily details on ad distribution frequency

QUALIFICATIONS

• 4+ years of proven experience in marketing analytics, with a focus on Paid Media and Member Growth
• Strong proficiency in data analysis tools and platforms, such as Google Analytics, Tableau, or similar
• Expertise in using attributes to refine targeting strategies and optimize marketing campaigns
• Solid understanding of statistical modeling techniques and their application in a marketing context
• Experience conducting A/B tests and translating findings into actionable insights
• Excellent communication skills with the ability to convey complex analytical concepts to non-technical stakeholders
• Detail-oriented mindset with a proactive approach to problem-solving
• Ability to succeed in a fast-paced environment

BELONG TO A BETTER COMPANY

• Comprehensive health benefits (medical, dental, vision, life and disability)
• Competitive salary (DOE) + equity
• 401k plan
• 9 Observed Holidays
• Flexible Paid Time Off
• Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences
• Ability to work in our beautiful co-working space at WeWork in Playa Vista and other locations
• Free Thrive Market membership with exclusive employee discount
• Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform

We're a community of more than 1 Million + members who are united by a singular belief: It should be easy to find better products, support better brands, make better choices, and build a better world in the process.
At Thrive Market, we believe in building a diverse, inclusive, and authentic culture. If you are excited ab