Wholesale Strategy Manager

At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.

Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

Manager, Wholesale Strategy 
Location: On-Site, Stamford, CT or Wakefield, MA
Travel Requirements: 25% 

About the Role

The Manager, Commercial Strategy (Wholesale) serves as the strategic architect of the company’s long-term wholesale growth engine. This role operates at the intersection of market evolution, brand equity, and commercial scalability—ensuring enterprise strategy translates into sustainable, multi-year market leadership.

Moving beyond day-to-day tactical execution, this leader acts as the "Visionary of Wholesale," partnering cross-functionally with Pricing, Planning, and Brand leadership to ensure the wholesale business is scaled for long-term growth as markets mature. The role is focused on shifting the organizational needle toward building enduring brands and creating repeatable frameworks that protect margin and market share in a rapidly evolving landscape.

This position is designed for a high-level strategist who combines consulting-grade rigor with commercial foresight and thrives in a complex, regulated environment.

What You’ll Do

Long-Term Wholesale Strategy & Scalability

• Market Evolution Mapping: Lead the development of long-term wholesale go-to-market frameworks that anticipate market maturation and shifting regulatory dynamics.
• Scalable Growth Architecture: Design and refine national playbooks for market entry and expansion, ensuring the wholesale business model is built for efficient, enterprise-level scaling.
• Portfolio Health: Ensure wholesale strategy is aligned with long-term revenue objectives, moving from reactive "hit lists" to proactive, multi-year growth planning.

Brand-First Commercialization

• Brand Building Focus: Drive the shift toward brand-centric wholesale execution, ensuring pricing, distribution, and product mix reinforce long-term brand equity over short-term volume.
• Strategic Value Creation: Partner with Brand and Marketing teams to develop commercial strategies that differentiate our portfolio in a crowded third-party retail environment.

High-Level Cross-Functional Leadership

• Strategic Liaison: Serve as the primary bridge between the Commercial organization and Finance/Operations to align long-term inventory allocation and capital investment with growth targets.
• Executive Enablement: Act as the strategic lead in internal corporate forums, providing the "top-down" analytical narratives that allow Sales leadership to focus on high-level account development.

Strategic Program Governance

• Framework Innovation: Own the high-level design and optimization of the New York Incubator Program, establishing the scalable "gold standard" for retailer health and program performance.
• Performance Benchmarking: Define the long-term KPIs and success metrics that measure the health of the wholesale ecosystem and the efficacy of our brand-building efforts.

What You’ll Bring

• Education: Bachelor’s degree in Business, Economics, Finance, or related field.
• Experience: 4+ years of experience in Management Consulting, Commercial Strategy, or Corporate Planning within the CPG, beverage, or alcohol industries.
• Strategic Mindset: Proven ability to apply structured, consulting-led frameworks to complex commercial problems and "zoom out" to identify long-term trends.
• Analytical Power: Advanced proficiency in financial modeling and BI tools (Tableau, Power BI); ability to translate macro-data into a cohesive long-term vision.
• Influencing Skills: Demonstrated ability to drive cross-functional alignment and advocate for commercial priorities at the executive level.
• Travel & Presence: Ability to travel up to 25%; on-site presence required in Stamford, CT or Wakefield, MA.

 

Curaleaf Pay Transparency$142,000—$159,000 USD

What We Offer:

• Career Growth